There are a couple of ways to add a business to your favorites. First you do need to be logged in
Next you can click on any heart icon while viewing a region or category.
Example: lf you where viewing the Restaurant Category you will notice the heart icons to the right of each business listing.
Simply click the heart icon to add a business to your favorites and the heart icon will turn solid.
If you want to remove a buisness from your favorites simply click the heart icon again to remove it from your favorites, and the heart icon goes transparent.
You can view all the businesses in your favorites under USER > Dashboard > Favorites , were you can remove them there as well.
You can also add a buisness listing to your favorites by clicking the ADD TO FAVORITES button on any business listing located on the right.