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SEO Dictionary

SEO Dictionary - search engine optimization and marketing industry related keywords with their definitions. Please click on any keyword to see its definition.
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Adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.

    Sep 13, 2017    Jan 14, 2019    258 x


An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of.......

    Sep 12, 2017    Jan 14, 2019    228 x

Algorithmic Results

Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the.......

    Sep 12, 2017    Jan 14, 2019    184 x

Alt Tag/Alt Text

An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.

    Sep 12, 2017    Jan 14, 2019    177 x


Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website's performance or the success of an Internet marketing campaign.

    Sep 12, 2017    Jan 14, 2019    167 x

Anchor Text

Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine.......

    Sep 12, 2017    Jan 14, 2019    267 x


Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site's search rankings, particularly if they.......

    Sep 12, 2017    Jan 14, 2019    189 x


Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.

    Sep 12, 2017    Jan 14, 2019    160 x

Banner Ad

A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser's.......

    Sep 12, 2017    Jan 14, 2019    154 x

Black Hat SEO

Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

    Sep 12, 2017    Jan 14, 2019    160 x


Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

    Sep 12, 2017    Jan 14, 2019    174 x

Broken Link

Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site's links active is an important part of ongoing optimization.

    Sep 12, 2017    Jan 14, 2019    165 x

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