Social media and digital marketing strategies for solopreneurs and entrepreneurs. Visit the blog for strategies, how-to's and resources that will make your digital marketing efforts more impactful, and ultimately more profitable.
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Marketing is one of the most critical areas of your business. It is what drives sales, increasing your revenue and helping your business grow. It is also the vehicle that delivers the right messages to your customers and keep you ahead of your competition. These days multiple companies are offering digital marketing, traditional marketing and […] The post The Benefits Of Using A Specialist Marketing Company appeared first on Marketing...
Marketing is one of the most critical areas of your business. It is what drives sales, increasing your revenue and helping your business grow. It is also the vehicle that delivers the right messages to your customers and keep you ahead of your competition.
These days multiple companies are offering digital marketing, traditional marketing and niche-specialist marketing. Depending on your business, you might find using a niche-specialist marketing company could have a more significant impact.
A marketing company that works specifically within your field will understand precisely how to speak to your consumers. For example, if you sell motorcycles, then outsourcing to a motorcycle marketing company gives you access to all the knowledge they have about motorcycle riders — the demands and needs of this specific sector. While marketing companies are incredibly good at finding a niche and a voice to fit your company, having the extra knowledge of how your audience communicates gives you a head start on all your campaigns.
Understanding what your consumers and audience want, and what gets them to react, helps you deliver successful campaigns. This runs across all your branding too. For example, if you offer IT-based services such as https://www.spectrumwise.com/, then you need clear, concise and straightforward branding. Your marketing campaigns need to inform and speak in a tone that is concise and confident. All of your marketing efforts need to make the audience feel like they can trust you.
In contrast, your branding would reflect a very different style if you were running a company such as https://gasmonkeygarage.com. The voice of the business needs to fit the face of their brand. This means your branding and marketing campaigns would be designed to impress and excite your customers. The fans and customers have specific needs, and this means everything within your marketing campaign would ideally be bold and edgy.
A marketer should understand how to make your campaigns edgy while still being professional. However, if you aren’t a naturally edgy person, but know your marketing should be edgy, then taking the DIY route could result in your marketing campaigns appearing “forced”. Forced energy feels fake, and the lack of authenticity will be spotted by your audience. This is never a good place to be!
This is why you may want to seek out a niche-specialist marketing company, and choose one that naturally gets your company’s brand. Then all of your marketing will have a natural, authentic feel, and the consumer will believe your messages. You are strengthening your ability to connect with them, resulting in a higher conversion rate.
Another benefit of using a specialist marketing company is that they will have a strong passion for your industry. You may find they create more innovative ideas, which help you stand out against your competition. They will also have a lot of experience in your sector and understand what makes those marketing campaigns successful. This gives them a greater chance of delivering new and unique campaigns that will provide you with the results you want.
You may find that a large marketing company has specialists in various niches, so make sure you do your research and ask about industry-specific campaigns they have worked on. Or, you might find it better to use a smaller business that focuses on your industry. with fewer clients and fewer demands on their time.
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In the digital era, there are new online marketing methods being used all the time. While some of them can certainly help your business, others are likely to deliver underwhelming results. In fact, many business owners are surprised at just how costly and ineffective digital marketing can be when done incorrectly. Fortunately, there are tried […] The post Old School Marketing Methods That Still Get the Job Done appeared first on Marketing...
In the digital era, there are new online marketing methods being used all the time. While some of them can certainly help your business, others are likely to deliver underwhelming results. In fact, many business owners are surprised at just how costly and ineffective digital marketing can be when done incorrectly.
Fortunately, there are tried and tested marketing techniques that have been shown to work time and time again. With years of data and commercial success to prove how worthwhile they are, it’s easy to see why so many businesses return to old school marketing activities. If you want to give your business a boost and drive revenue, take a look at these top traditional marketing methods now.
Customers love receiving something extra with a purchase, which means promotional items are always a fabulous marketing choice. From keyrings and pens to bags and t-shirts, there are endless choices when it comes to what you want to give away.
As well as enticing customers to make a purchase, promotional items significantly increase brand awareness. For example, a free bag with your company logo will be used by the customer and seen by hundreds or potentially thousands of other people. Simply make sure you work with a vendor who offers a large selection of brandable tote bags and choose a design that fits your brand. With large volumes available at low prices, promotional items can be a surprisingly cost-effective way to transform your sales figures.
Signage may have been around for centuries but that’s because it works. Used by businesses throughout the ages, signage enables you to deliver a clear message to your target audience and prompt them into action. Furthermore, signage can be particularly useful if you’re targeting a particular location or you want to increase sales within a specific region.
Although signage may be one of the oldest forms of marketing, it has undergone something of a digital revolution. Underlit signs increase visibility, for example, while digital screens make video signage simple and easy. From old school posters to 3D artwork, you can be as creative as you choose when you design bespoke signage for your business.
When most people think about marketing via mail these days, they typically focus on email. While email marketing does have its successes, direct mail is still one of the most effective ways to engage your audience. Unlike digital alternatives, direct mail enables you to convey your branding via texture and ensures your content is put directly into the hands of the recipient.
When combined with custom graphics and typography, as well as personalized content, it’s easy to see why so many people prefer to receive this type of content from businesses and companies. And let’s face it, everyone likes to receive fun, lumpy mail!
Marketing your business is essential but you’ll need a cohesive and comprehensive marketing strategy if you want to be successful. By using targeted marketing to reinforce your brand and achieve your objectives, you can ensure that your business grows quickly and captures a larger share of the market.
The post Old School Marketing Methods That Still Get the Job Done appeared first on Marketing Sparkler.
Digital marketing has been the go-to strategy for many companies for years now. But despite all the promises, it still hasn’t dislodged more traditional modes of communicating with customers. Whether SEO agencies like it or not, people still want to interact with real flesh-and-blood humans. And that is unlikely to change any time soon. Offline […] The post Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent appeared first on Marketing...
Digital marketing has been the go-to strategy for many companies for years now. But despite all the promises, it still hasn’t dislodged more traditional modes of communicating with customers. Whether SEO agencies like it or not, people still want to interact with real flesh-and-blood humans. And that is unlikely to change any time soon.
Offline marketing methods are more powerful than most companies realize. While digital marketing allows you to communicate important messages, there’s no substitute for in-person interactions. When you speak to somebody in real life, you deliver much more information than you can through a banner ad or even a video. They’re able to get the measure of you, size you up, and then figure out whether it is worth buying from you. If you’re a confident, approachable person, you should not let those qualities go to waste. Often they are much more valuable than even the best online advertising tools.
If you’re sick of digital marketing and looking for something new, you’re in the right place. In this post, we’re going to take a look at some of the tools that allow you to sell face-to-face.
Online marketing is typically quite pushy. The idea is to use every trick in the book to get customers to part with their cash. The reason for taking this approach is pretty easy to understand: if customers don’t like what you sell, they can just click away.
The same is not valid, however, in face-to-face interactions. Customers don’t want to feel pressured into buying something and then have to run away. Instead, they want salespeople to make the case subtly, get them interested in the product, and then encourage them to make the decision themselves.
In other words, people need to feel as if they are the ones making the choice. All you’re doing is coaching them so that they move in the right direction.
Offering a product showcase, therefore, is a great strategy to break the ice and start a conversation with your target audience. Product showcases aren’t necessarily sales pitches. Instead, you’re just showing customers the benefits that you bring and allowing them to explore them in their own right.
“Creating awareness” is the digital marketing analogy you should have in your mind. You’re allowing customers to get a feel for why they should check out your products and services in the hope that they will come back later to buy.
Trade shows are the quintessential face-to-face method of advertising and building a brand. You and a bunch of other companies all descend on an exhibition center, set up your trade show displays, and then provide entertainment to guests.
Trade shows are typically a more potent way to get your message out there than selling at a market stall. The organizers of the event expend a lot of energy, making sure that guests are the type of people who will be interested in the products on offer. For that reason, you often find that conversion rates are much higher at trade shows and exhibitions than at other venues.
Taking part in a trade show is relatively simple these days. Third-party companies can take care of all the logistics, the design of the stall, and setting it up. All you need to do is field customer reps and salespeople to make the most of the opportunity.
Experiential marketing campaigns are all the rage right now. The idea is to give the customer a pleasant experience that encourages them to purchase the full product.
Makeup companies, for instance, will often provide customers with free sessions, showing them how good they can look if they try their products. Food brands, likewise, usually prepare sample bites or buffets, allowing customers to try their products and get a sense of what they’re like.
Experiential marketing tools are powerful because they show customers what they can expect ahead of time. It removes any doubt from their mind and introduces them to the value they get directly. They’re then in a much better position to judge whether they should buy or not.
Face-to-face interactions, therefore, take some of the mystery out of the sales process. Customers get a better sense of the quality of the services that they’re going to receive. And competent enterprises get an opportunity to show people that they are a cut above the rest. Intelligent firms, therefore, use in-person interactions to confirm that they offer tremendous value to their target audience.
The post Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent appeared first on Marketing Sparkler.
As regular readers of our website will know, digital marketing is one of the most effective ways to promote your business. It’s relatively easy, cost-effective, and can be done from the confines of your office space. However, offline marketing isn’t dead, so it is still important to connect with your potential and current customers in […] The post How To Effectively Market Your Business At A Trade Show appeared first on Marketing...
As regular readers of our website will know, digital marketing is one of the most effective ways to promote your business. It’s relatively easy, cost-effective, and can be done from the confines of your office space.
However, offline marketing isn’t dead, so it is still important to connect with your potential and current customers in other ways. One technique to consider is event marketing, be it an event you hold yourself or, for the purposes of this article, at a trade show that pertains to your particular business type. People who attend trade shows are there because they already have a vested interest in the type of product you might have to offer. In some ways, this makes a trade show the perfect arena to market your business.
At a trade show, you will have the opportunity to showcase your product, meet new people, and hopefully, create new customers. So, to ensure your time at a trade show is a profitable one, here are some tips we hope you find useful.
Start to build hype about your trade show presence in advance. Spread the word through your email, website, and social media marketing, and let people know that they will be able to interact with your product at the show. Give them an incentive to come, perhaps with the offer of a discount on what you sell, and encourage them to invite along others.
The earlier you sign up for the event, the greater the chances of you securing a prime position for your booth at the trade show. This is important, as for you to market your business effectively, you need to be positioned in an area where you are guaranteed to attract the most footfall. If possible, try to book a central position, and not somewhere that is tucked away behind the location of similar businesses to yours.
You don’t need to spend a fortune on your trade booth, but it does need to be visually attractive. The more you can do to catch the eyes of others, the better, as they will naturally wander over to you if your booth stands out from the mass of others. So, include banners and other types of eye-catching signage. If you can afford it, include interactive touch screens too. Lighting is also important, so make sure your booth is brightly lit, perhaps with your branded colors.
And rather than pitching a makeshift marquee at the trade show, consider hiring help from a trade show booth design company, as you will automatically have something that guarantees visual appeal. A professional booth is an effective marketing tool in itself, as the better looking it is, people will subconsciously associate the same quality with your business.
You need to do more than create something visual, as people will still wander away after a short period of time. So, give people an excuse to stick around, perhaps with a contest or hands-on demonstrations of your products. This will give you more time to market your business, especially if you have staff on hand to talk to the people who have approached your booth.
Not only does the promise of a free gift act as an incentive for people to wander over to your stand, but if they are branded, your booth visitors will be less likely to forget about your business. There are all kinds of things you can brand with the help of a relevant promotional merchandise company, including t-shirts, caps, pens, notebooks, and in the case of the following link, a custom car air freshener. Ensure you have lots of giveaways to hand out and remember that, despite the expense, they could lead to greater profits down the line.
If you are taking staff with you to the trade show, ensure they know how to market your business effectively once there. Role play sales scenarios and work with them to come up with the answers that people might ask at the event. Brief them on all the things you want them to convey at the show, such as the relevant information about your products. Give the more shy members of your team confidence training so they don’t gravitate away from your potential customers at the event.
After speaking to potential customers at the trade show, don’t forget to leave them with a business card. This will ensure that they have your contact and website details to hand, and they will then be more likely to stay in touch with your business. You can even take it a step further and create business cards specifically for the trade show, that highlight your booth and products you’re showcasing. There are some business card design tips here, so have a read, as the better your card looks, the more professional your business will seem.
These are just a few ideas, but continue your research into trade show marketing to make a strategic plan. The goal is to ensure you get enough booth visitors, capture their information, share yours, and most important of all: follow up with leads!
You want to be sure you have a way to capture the contact information of your booth visitors, and have a solid follow-up plan in place. Securing a booth at a trade show is a real investment, and you want to maximize your ROI. It’s worth spending the time (and money) on creating a solid lead capture system in order to convert those booth visitors into paying customers!
The post How To Effectively Market Your Business At A Trade Show appeared first on Marketing Sparkler.
We’ve been swayed by influencer marketing well before the age of social media. For example, when celebrities promoted brands in tv commercials and print ads, they were called endorsements. These endorsements were simply influencers (the celebrity) marketing products and services. This is the evolution of what we now consider “influencer marketing”. The playing field now […] The post How To Embark On Your First Influencer Marketing Campaign appeared first on Marketing...
We’ve been swayed by influencer marketing well before the age of social media. For example, when celebrities promoted brands in tv commercials and print ads, they were called endorsements. These endorsements were simply influencers (the celebrity) marketing products and services.
This is the evolution of what we now consider “influencer marketing”. The playing field now includes the internet, the number of players has expanded, but the game remains the same. There has never been a better, or more affordable time, for you to hire influencers to help market your products and services.
Influencer marketing is a specific kind of marketing that focuses on collaborating with influential niche authorities to deliver your brand’s message to your target audience. Rather than using a widespread approach with a single message, you can instead work with influencers to spread the word for you in their own voice, with their unique content, to their already captive audience.
The great thing about influencers who create their own content is that they put their own unique spin on the content. From capturing the images to writing about the product they are promoting, these content creators add a level of authenticity to their marketing that is uniquely their own. And in the wake of COVID-19, this uniqueness can be invaluable, as many brands have had to hit the pause button on new content creation. Influencer content can be created and delivered quickly, which in turn provides brands with content that can be repurposed for different campaigns. This is in stark contrast to full branded photo shoots, which often take layers of planning to execute.
Influencer marketing often works in tandem with social-media marketing and content marketing efforts. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either the brand creates content for the influencers to post, or they create the content themselves.
Influencer marketing allows you to leverage another brand’s influence, authority, and audience to get more eyes on your products and services. It could be that you have a small audience and you need to grow your visibility in the marketplace. Or perhaps you would like to expand your reach beyond your existing customer base, and an influencer has the eyes and ears of the very audience you’re looking for. I like to call it a numbers and niche game. There are many ways to accomplish this.
The challenge is that many businesses equate influencer marketing exclusively with Instagram – this is not the case! Influencer marketing can be used across all digital platforms, including your blog.
Examples of influencer marketing campaigns may include:
These are just a few examples to show the variety of influencer campaigns you can create. Most often people think of beauty products or fashion when it comes to influencer marketing, but the opportunities extend far beyond beauty and fashion! Most physical products can be promoted through influencer marketing, it simply takes finding the right influencer and audience.
Just as there are A-list celebrities and D-list celebrities, there are different level of influencers. These levels are based on numbers of fans/followers AND engagement levels. After all, a person can have hundreds of thousands of followers on a social media profile and not be able to sell a single thing. Case in point: the story of the Instagram “influencer” with 2.6M followers who couldn’t sell 36 tshirts.
When it comes to determining the level of influence a person has, it’s a numbers game. For example, mega-influencers will typically have millions of followers on Instagram, and are often times a celebrity, actor, musician or athlete. You can drill all the way down to micro-influencers with 20,000 IG followers and nano-influencers with 5000 followers.
The trick to choosing an influencer to pitch is to figure out if their audience is (or would be) the right audience for what you have to offer, and if their fees are within your budget. For example, if you’re a major sports drink brand with a big budget, then you’d try to pitch a mega influencer who is an athlete. It wouldn’t make sense to try to pitch a nano-influencer who’s a mommy blogger. The audience and reach just wouldn’t make sense.
With this said, people can be influencers on different platforms and in different niches. For example, the most popular platform where people use the term influencer is Instagram. However, there are Twitter users who are influencers, podcasters with huge loyal followings, and bloggers who command the title of influencer as well. So you can guess my next statement: you do not have to rely exclusively on Instagram for influencer marketing campaigns. There are influencers all across these interwebs you can pitch for your marketing campaigns.
As with any marketing campaign, it is important to set goals and metrics for your influencer marketing campaign. At first glance, one might assume the goal is to get the influencer to post on social media and sell your products. However, “posting” on social media can mean anything these days.
For example, let’s name our influencer Caroline. You can’t simply hire Caroline to post about your product on social media and expect positive results. There’s more to the process.
You’d need to provide her with a set of parameters to work with: brand guidelines, figure out which platform she’s going to post on, the type of content she’ll create, etc.
In addition, you might want to review her creative content before she publishes it, and you might want to schedule another marketing effort to coincide with her posting date.
At the very least you would want to know when she’s publishing her content on social media so you can be ready for the additional website traffic, DMs, questions about inventory, sales, etc.
Are you sending Caroline the product directly, or are you giving her a coupon code to order it and go through your sales process?
Is there a specific link you’d like Caroline to include in her posts so that you can track the clicks?
As you can see, there is more to consider when putting together an influencer marketing campaign than first meet the eye. When working in the current climate, you want to be sure your marketing is sensitive to the emotional state of your consumers. The last thing you want today is tone-deaf messaging. There is a process you will want to create and use in order to maximize the ROI for your campaign. So how do we get started?
1. Before contacting an influencer for a collaboration, you want to first make a plan.
2. Find the influencer.
You can perform your own research on social media platforms to find influencers that fit the profile you’ve laid out. There are many platforms that are specifically designed to help you find the right influencer to reach your target audience. For example, a platform like Intellifluence can connect you with activities influencers who want to promote your games and activities.
3. Make the connection.
Once you decide who your ideal influencer is, you can reach them in any number of ways:
If you encounter rejection or resistance, don’t be too discouraged. If the influencer ultimately declines, then it’s time to move on and find the perfect person for your campaign.
Once you have decided on the type of campaign you want to execute, be sure to build in KPIs to measure the success of your campaign. For example, if you have a goal of driving traffic to a specific blog post, be sure to provide trackable links for the blog post to the influencer. You want to be able to measure the clicks!
If you host a giveaway campaign, create a special landing page for people to optin to the giveaway so that you can count the number of entries received as a result of the giveaway.
Even something like sponsored content can be measured. For example, when an Instagram influencer posts about your product, you should see corresponding traffic to your Instagram profile. You may also see an increase in the clicks to your website. Depending on the level of engagement the influencer receives, this may last for 1 day or a week.
You don’t want to wait until you have hired the influencer to create your KPIs. These should be defined as part of your marketing campaign. Having your goals and KPIs identified will actually help you to choose the right collaborators for your project, as you’ll be able to estimate whether or not they can deliver the metrics you’re looking for.
Take your time to pinpoint influencers interested in what you have to say and sell. Keep an eye on micro influencers who are genuinely falling in love with (or at least admiring) your offerings and brand mission. Their values and personality should be aligned with your brand identity and story. That is when they will go an extra mile to promote you, often by sharing content and their opinion via major social hubs.
When done right, you’ll be able to create a powerful campaign that builds off the credibility of other’s to get your brand and products in front of the right people, in the right way.
The post How To Embark On Your First Influencer Marketing Campaign appeared first on Marketing Sparkler.
Have you managed to grow your mailing list to 1000 contacts, and feeling proud? Or perhaps you’re in the midst of a massive cold emailing campaign and have set yourself the ambitious target of sending 300 emails in one day? Wait! Before you start churning out those emails, you may want to consider the high […] The post How Many Cold Emails Should You Send Per Day? appeared first on Marketing...
Have you managed to grow your mailing list to 1000 contacts, and feeling proud? Or perhaps you’re in the midst of a massive cold emailing campaign and have set yourself the ambitious target of sending 300 emails in one day?
Wait! Before you start churning out those emails, you may want to consider the high risk of ending up in people’s junk folders. Worse still, you could have your email account shut down.
Spam filters take into account the amount of emails a single account has been sending in one day. This means emails from your regular email address, not an email marketing service provider. If you continuously send out masses of emails, you could even find that your email provider or your internet service provider take action. Yes, this is often considered a spam technique!
As a result, it’s good practice to put a daily cap on cold emails. Some email servers do this automatically, but if not you should set your own limit. A good recommendation is 200 emails – anything over this and you’re pushing it.
This means only sending emails out to portions of your mailing list, if you have over 200 targeted recipients. You may be able to divide these lists up by age, time zone or interest level.
As for cold emailing, resist the urge to copy and paste. Personalizing each email may help it get through the spam filter and could help to engage recipients (even if it’s just a case of using the recipient’s name).
Sending out too many emails is just one way to stop your emails from getting through. If you’ve been sending out lots of emails and not getting any responses, it could be worth considering some of the tips mentioned in the infographic below.
Infographic designed by Wiza.co
Remember, the goal is to get the recipient to open the email and take an action, When using your regular email account to send cold emails, spread out your emails and follow the tips above to increase delivery rates. No matter how great your email copy may be, if it lands in the recipient’s spam filter and they never see it, your efforts will be wasted.
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