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  • November 20, 2018 12:21:06 AM
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Social media and digital marketing strategies for solopreneurs and entrepreneurs. Visit the blog for strategies, how-to's and resources that will make your digital marketing efforts more impactful, and ultimately more profitable.

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Rebranding Your Business? Start With These 4 Essentials

With the current state of the world, it is not far fetched if companies want to rebrand to stay relevant in their industries. It is one of the marketing strategies that brands can use to bring themselves back into the limelight, especially after a crisis. Rebranding is supposed to improve the status of your business, […] The post Rebranding Your Business? Start With These 4 Essentials appeared first on Marketing...

With the current state of the world, it is not far fetched if companies want to rebrand to stay relevant in their industries. It is one of the marketing strategies that brands can use to bring themselves back into the limelight, especially after a crisis. Rebranding is supposed to improve the status of your business, but that’s if you do it the right way. So, in this article, you’ll be introduced to a few tips to put you on the right track.

4 Tips For Rebranding Your Business The Right Way

Rebranding Your Business Start With These 4 Essentials

Re-evaluate Your Goals, Mission, and Vision

The objectives you set for your company go a long way to set the stage for its operations. It defines what you stand for in the industry and what you have to offer. Your business may have veered off track from those objectives. If so, you will have to go back to the drawing board.

Since a rebrand affects your company at its core, it is always a good practice to revisit the basics. Redefine what you’re doing, why you’re doing it, and how you should be moving forward. Be sure to include a plan to assess your communications, with internal stakeholders and your desired audience. Establish the tone, including language and voice, you’ll use to communicate your improved brand to your audience.


Since a rebrand affects your company at its core, it is always a good practice to revisit the basics. Re-evaluate your goals, mission, and vision as part of the process.
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Redefine Your Target Audience

A target audience is crucial when it comes to marketing your products and services. It informs you on what type of strategy to use, and the channels by which to convey the information. So when rebranding, reevaluate your target audience and, indeed, the market in general.

Will you need to redefine your target audience? Your company may have evolved to serve  a different customer than that one you originally intended to support. Do some data mining to figure out exactly who your serve. These days there are so many ways to gather information about your audience, competitors and the industry at large. Use this data to help you connect better with your customers.


Will you need to redefine your target audience as part of your rebranding efforts? Your company may have evolved to serve a different customer than that one you originally intended to support.
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Develop A Better Visual Identity

The visual identity of your brand includes things like the logo, its colors and imagery. But before you begin to redefine them, evaluate them, and find their strengths and weaknesses for you. So many businesses focus on the visual aspects of the brand as part of the rebrand, when this is not always something that needs to be changed. If it is a good idea to change them, then go right ahead.

When redesigning a logo, try to make it simple, yet impactful or meaningful. Try to make it adaptable so that your clients can easily remember it. Choosing the right colors to represent your brand can be tricky, and so you might want to get some external help from professionals. After all, your brand colors will appear on everything your company produces, from the website to physical marketing pieces like signage and custom flags. When developing a rebranded visual identity, don’t forget about the typography and shapes as well, as they must also appeal to the eyes. And be easy to understand!

Consider Renaming

One of the riskiest things that brands do to reinvent themselves is to get a new name. It’s risky because it can cost you brand recognition and organic traffic search if it’s not executed correctly. You can decide to change the name altogether or tweak the old one and use it in new ways. Other tips when renaming include saying what you do, using acronyms like KFC, putting two words together, or looking at other languages. Just keep in mind, a rebrand that includes the renaming of your company can take some time for your audience to connect with, so be patient if the new name doesn’t quite stick immediately.


A rebrand that includes the renaming of your company can take some time for your audience to connect with, so be patient if the new name doesn’t quite stick immediately.
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There is nothing wrong with reinventing your business to stay relevant in the industry. If anything, it gives you the opportunity to serve your customers better. However, it can be risky, and that is why you should do it the right way, and these suggested tips can get you started.

Ciao,
Miss Kemya

The post Rebranding Your Business? Start With These 4 Essentials appeared first on Marketing Sparkler.


6 Essential Marketing To Do’s For Your Small Business

As technology grows and changes, digital marketing presents us with many new opportunities. At the same time, best practices evolve to meet the changeable expectations and desires of our audiences. As Beth Comstock says, ‘marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ To support your marketing strategy […] The post 6 Essential Marketing To Do’s For Your Small Business appeared first on Marketing...

As technology grows and changes, digital marketing presents us with many new opportunities. At the same time, best practices evolve to meet the changeable expectations and desires of our audiences. As Beth Comstock says, ‘marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ To support your marketing strategy in 2020 and beyond, try these six marketing moves.

6 Essential Marketing To Do’s For Your Small Business

6 Essential Marketing To Dos For Your Small Business

1 . Produce long-form educational content

According to Sword and the Script, ‘Long-form content earns 3-times as much traffic and 4-times as many shares than articles of average length.’ Long-form content usually refers to content of 3,000 words or more. The survey data also concluded that longer headlines frequently earn more backlinks and shares than shorter headlines.

Educational content is the perfect way to drive traffic, including informational blog posts, guides, quizzes or whitepapers. Educational blogs which respond to informational search intent can also help brands to establish credibility. To support the content creation process many brands are turning to content intelligence platforms.

Ceralytics is a content intelligence platform which discovers high-performing topics and offers a ‘current impact score’. The platform provides ideas for topics that are rarely covered, but highly relevant, along with data to understand the needs of your audience.


Long-form content earns 3-times as much traffic and 4-times as many shares than articles of average length. Are you producing long form content?
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2. Start live streaming

Tech Jury reported that, ‘80 % of customers prefer to watch live videos from a brand than read a blog.’ Live streaming allows brands to increase authentic engagement, build loyalty, and gain authority within their industry. Webinars are a powerful tool to communicate with your audience and widen your reach. Popular platforms for live streaming include Dacast, Viemo or Brightcove. Brands also use social platforms such as Facebook Live or YouTube Live. In 2020, more people are attending online webinars than ever before.

3. Nurture your brand

Companies with strong branding consistently outperform companies who lack strong branding. Branding encompasses everything from your graphics and designs to your values and your brand story. A study by the University of Loyola found that the color of brand graphics ‘increases brand recognition by up to 80 percent.’ Their research data indicated that consumers judge a product ‘within 90 seconds of viewing it.’

To improve the aesthetics of your brand, you need to use the right tools. if you decide on the DIY route, a company like  GraphicSprings provides a top quality brand design tool, allowing companies to create attractive brand assets and logos with ease.


Your brand is more than a logo. Branding encompasses everything from your graphics and designs to your values and your brand story.
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4. Connect with nano influencers 

Influencer marketing is an effective way to improve your brand awareness and drive more leads. It’s highly effective because your audience already trusts the recommendations and opinions of their favorite influencers. The marketing is perceived as more of an ‘authentic’ recommendation, as opposed to conventional advertising.

One of the top influencer marketing tips is to work with ‘nano influencers’. These individuals have significantly smaller followings, yet their audiences are highly active and loyal. Nano influencers don’t come with the price tag of micro influencers or celebrities, and their promotions are often perceived to be more genuine. Tools like Buzzsumo can help brands to find influencers related to their industry.

5. Deploy conversational AI

Conversational Artificial Intelligence (AI) uses chatbots and messaging apps to offer your customers personalized experiences. In 2020, brands are using chatbots that mimic casual and conversational language. The idea is that talking to these chatbots should feel like you’re having a conversation with a friend.

Brands are using techniques including natural language, slang and abbreviations (where appropriate), and even emojis. Chatbots are useful for practical means, such as providing customer service. Yet they also improve marketing. Whether interacting on your website or engaging on social media, customers expect 24/7 service, and chatbots are one of the easiest ways to deliver this.

6. Optimize for voice

Voice searches are fast gaining popularity. Dialog Tech discovered that, ‘voice shopping accounts for around $2 billion in consumer spending’. This figure is predicted to rise to $40 billion in 2022.

Brands should focus on natural language, long-tail keywords, optimizing for featured snippets and targeting local searches. Each of these areas of focus will allow your business to optimize for voice search. Writing FAQ pages for your website is another great way to respond to these searches. Voice search answers are usually no more than 29 words, so you must ensure that your answer does not exceed this word count. By using an FAQ page you can answer voice queries and improve your chances of making the featured snippets.


When it comes to voice search, brands should focus on natural language, long-tail keywords, optimizing for featured snippets and targeting local searches.
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Above all, creativity continues to be of crucial importance in the marketing world. With competition at every turn, unmatched creativity will improve your marketing tactics and help your brand stand out from the crowd.

Ciao,
Miss Kemya

The post 6 Essential Marketing To Do’s For Your Small Business appeared first on Marketing Sparkler.


Why and How to Make A Fortune Using Social Media

Around fifteen years ago, social media was quite literally an online hub where guests could post things about their lives for friends and strangers alike on the internet. The idea was to show off certain aspects of their lives, meet new people, and perhaps promote a thing or two cheaply and easily. It was a […] The post Why and How to Make A Fortune Using Social Media appeared first on Marketing...

Around fifteen years ago, social media was quite literally an online hub where guests could post things about their lives for friends and strangers alike on the internet. The idea was to show off certain aspects of their lives, meet new people, and perhaps promote a thing or two cheaply and easily. It was a fairly new and fun little platform that not many people thought would take off – boy were those people wrong! Ha!

Nowadays, our lives are pretty much ruled by these social platforms. We’re constantly checking for updates on the news of the world, while hoping to see if the content we produce gains any attention or traction. If you don’t have social media, then you feel like you’re missing out on free education regarding pretty much every aspect of life. You also feel like you’re missing out on life itself, strangely enough.

Why and How to Make A Fortune Using Social Media

Over the course of the past decade, social media has absolutely soared. It’s strange that this kind of platform can have such an influence on our lives, but that’s just how things have panned out. Now, because it’s such a huge part of life, that also means there is a fortune to be made with it. How? Well, let’s delve into it a little and discover a little more.

Why and How to Make a Fortune Using Social Media

There Are Billions Of Eyes On It

As we’ve just touched on, social media is an absolute mammoth of a situation. Right now, there are millions of eyes reading through timelines and feeds. Overall, there will be billions of impressions of the course of this month. Instagram, Twitter, and Facebook all accumulate so many visitors that it’s almost unfathomable.

With so many people around, there is ample opportunity to get your business in front of people, or to sell what you wish to potential leads. Let’s not forget the power of the Pinterest platform – it’s a robust search engine for people ready to shop as well!

Companies Will Want To Use You

Let’s say you build a profile that has important information or that provides great entertainment for readers. Let’s say that profile suddenly builds a huge following – tens of thousands, in this instance. Because of such a following, companies are going to want to get their name out there by leveraging your profile.

If they can be seen by tens of thousands, then their brand exposure increases, meaning more money in their pockets over time. They’ll pay you to expose them to such an audience. If you continue to build, more and more companies will want to get in touch with you. This kind of influencing can be rewarding, and profitable.

You Can Use Influential Figures For Your Own Gain

Now, let’s talk about it from the other side. Let’s say you’re the company looking to get its name out. You can use very highly-regarding individuals to promote your product or service. This kind of simple task can reel in so many sales. If you can get influential people to speak good about you, then your reputation will soar. It may cost a little, but it will be a great long-term investment.

It’s Proven To Be An Effective Marketing Tool 

At the core, social media platforms are free to use. We’ve talked about paying an influencer to promote you, but you can do a lot of the marketing work yourself, completely free of charge. Once you have developed a content marketing strategy, it’s time to begin creating the content to post on social media.

Part of your social media efforts will include engaging with your audience, and responding to questions about your products and services. Whether you’re running an ecommerce brand or your sell digital products, you can set up shoppable posts that take users directly to your sales page.

Or, if you’re a coach (or hair stylist, nutritionist, consultant, etc.) who needs to book appointments with ease, you can include a link to book appointments online, all from your social media profiles. Social media has evolved to become an efficient marketing tool, if you use it as such! And of course, you can set all of this up yourself.

Bottom Line

If you feel as though you’d like to invest in social media marketing, there are companies out there, that deal with specific categories of digital marketing. Some of them will boost your profile online, and some of them, like SEO Shark, will help with search engine optimization. Still, other companies will help to develop strategies exclusive to social media.

Social media is the future, and, for as long as we can project, there will be a serious fortune to be made from it. If you’re a business person looking to build a brand, increase exposure, and generate more leads, and convert more to sales, then social media is where you should be.

Ciao,
Miss Kemya

The post Why and How to Make A Fortune Using Social Media appeared first on Marketing Sparkler.


5 Ways To Enhance Your Social Media Marketing Efforts

It is crazy to think that just fifteen years ago Facebook was created. A college student’s dream has now turned into one of the most influential inventions in history. Facebook ushered in the age of social media, and now, social media has completely re-written the way humans interact and communicate with each other and the […] The post 5 Ways To Enhance Your Social Media Marketing Efforts appeared first on Marketing...

It is crazy to think that just fifteen years ago Facebook was created. A college student’s dream has now turned into one of the most influential inventions in history. Facebook ushered in the age of social media, and now, social media has completely re-written the way humans interact and communicate with each other and the world around them.

Social media has become ingrained in our lives. Millions interact with it each and every day. As social media has evolved, it has been adopted into the business world. Almost every major company in the world is active on social media. Social media has proven to be an effective marketing tool as well as a communication tool.

While many businesses have adopted social media as a viable marketing tool, their efforts are often falling short. Just a few adjustments could be the difference between a trendy social media account and a ‘bleh’ account. Follow our guide to make sure that your company’s social media profile is up to date.

5 Ways To Enhance Your Social Media Marketing Efforts

5 Ways to Enhance Your Social Media Marketing Efforts

1.  Take Time to Learn

While social media may be trivialized by old-school marketing professionals, it is definitely a bonafide way to market a company. Social media is an ever-changing tool that cannot be easily conquered. It takes an intelligent, dedicated, creative individual to master social media marketing.

Social media professionals must be able to do graphic design, be an excellent writer, take photos, and think strategically about marketing among other things. If you want to take your company’s social media presence to the next level, it will take a lot of dedication and learning.

Try to think about yourself as a marketer. What are your weaknesses? What about your strengths? Make a list of what you excel at, and where you are lacking when it comes to social media skills.

After you create your list of strengths and weaknesses, seek out ways to improve those skills. Devote yourself to studying this skill. Luckily, in the age of the internet, you can learn new skills from the comfort of your own home. Companies like Coursera or Skillshare host thousands of classes taught by industry experts from a variety of professions. Some of our personal favorites include:

5 Ways to Enhance Your Social Media Marketing Efforts Tip 01

2. Invest In The Department

While talent and knowledge go a long way when it comes to improving your social media skills, they can only take you so far. There comes a time when equipment is a factor that impacts the quality of your work.

It is extremely obvious when a company uses stock graphics and templates instead of having a graphic design team create them. Invest in Adobe Suite. It will upgrade the look and feel of your graphics and videos. If you don’t already have a decent DSLR camera, it may be worth investing in one. Some other items you may want to invest in are:

    • A laptop for editing
    • Hootsuite for social media scheduling
    • Camera accessories (tripod, grip, lenses)

If you want your social media posts to look as good as a global brand, you need to have the correct equipment. Any average person can pick up an iPhone and take a decent picture, but that is all it will be: decent. To truly push your content to the next level, you need to pair talent, and tech.

Remember that these tools will cost a pretty. A new camera alone will be north of $1,000, but it should not stop you from exploring new equipment. Just be sure to have a budget before hand of how much you want to spend.

Not every business owner will have the capital on hand to purchase all of this expensive equipment. Your business will likely need to apply for a business loan. Make sure to research the different types of lenders in the space. If you just need a loan for equipment, an alternative lender may be an option worth exploring.


While talent and knowledge go a long way when it comes to improving your social media skills, they can only take you so far. There comes a time when equipment is a factor that impacts the quality of your work.
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3. Hire an Outside Agency

Sometimes, learning and fancy equipment can only take you so far. Some people are just more naturally talented than others when it comes to social media skills. If you feel that your business has taken the steps to improve your social media marketing and it hasn’t happened yet, an agency may be the answer.

Marketing agencies employ an array of creative minds that hone their craft and focus their energy towards helping make your brand stand out. These professionals have dedicated their lives to becoming the best artists that they can be.

Not all agencies will be the same. Some agencies will be full-service, meaning that they do everything from public relations to graphic design. Other agencies may be more niche and specialize in one concentration. There are pros and cons to each type of agency. Make sure to do your research to better understand what kind of agency is a good fit for your business.

Larger agencies are considered full-service agencies. These companies will offer an arrangement of services that businesses can pick and choose from. Full-service agencies usually cost more money than a specialized agency but are convenient if you need a lot of help across multiple departments.

Specialized agencies are smaller agencies dedicated to helping companies optimize one area of their business. These agencies typically will have more expertise in their specific space over a large scale agency. A specialized agency will usually be more involved in the day to day activities of a client.


If you feel that your business has taken the steps to improve your social media marketing and it hasn’t happened yet, hiring an agency may be the answer.
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4. Look Over Your Numbers

One of the most useful tools that each social media platform provides is the analytics tool. They are very robust and completely free to use. As a marketer, you should constantly be pulling reports and studying the correlations between certain posts.

When studying the data, be sure to go over your posts’ engagement numbers as well as their reach. Observe if video-based posts performed better than pictures or graphics. Did customers interact with polls? How about giveaways? Did men or women resonate with your posts more? Really break down this data to a minute level.

Once you study your analytics across each platform, set some goals to strive for in the coming year. Now that you have a better understanding of your average interaction with each post, you should be able to set a realistic goal. If you want, set a short-term goal to motivate your team now and then, set a long-term goal to keep their eyes on the big picture.


When studying social media anayltics, be sure to go beyond likes. Go over your posts’ engagement numbers as well as their reach.
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Whatever you decide to do with this data, it provides valuable insight into what is working and what is not working when it comes to your company’s content.

5 Ways to Enhance Your Social Media Marketing Efforts Tip 02

5. Establish a Social Media Strategy

Even after all the work you just put into evolving your social media presence, it still can fall short. We often think that to be successful on social media, all we need to do is produce excellent content. This is just half the battle. To be successful on social media, you must create engaging content that is timely, emotional, well-thought-out, funny, plus a million other things.

It is easy to put your social media marketing on the back burner and just post when you have time. This is the downfall of many businesses’ social media accounts. They have no plan. Having a thorough plan in place is key.

Establishing a social media plan should be approached the same way you establish any other business plans. When drafting a strategy, ask yourself a few important questions:

    1. What is the current state of our social media presence?
    2. What are our goals?
    3. Do we have a brand identity online and does it match our in-person identity?
    4. What type of content do our customers want from us?
    5. How often should we post?
    6. Do we have the resources in place to meet our goals?

Your social media plan should encompass some short-term goals as well as a longer-term goal. A short-term goal may be to have at least three posts go out this week, while a long-term goal could be to gain 5,000 followers by the end of the year. The strategy should set you up to crush your goals and ultimately optimize your social media marketing efforts.


Establishing a social media plan should be approached the same way you establish any other business plans. When drafting a strategy, ask yourself a few important questions.
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Conclusion

Social media has become extremely important to brands. It is used by millions of people worldwide and is continuing to grow. As social media becomes more sophisticated, so too will the brands who use it.

Do not let your company fall behind the pack. Social media is a constantly evolving beast and it can be difficult to keep up. Remain diligent with your skills and the hard work will pay off.

Ciao,
Miss Kemya

The post 5 Ways To Enhance Your Social Media Marketing Efforts appeared first on Marketing Sparkler.


How To Efficiently Use Local SEO To Increase Sales Revenue

Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, […] The post How To Efficiently Use Local SEO To Increase Sales Revenue appeared first on Marketing...

Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience.

When we talk about a local audience, we refer to your potential customers within the same geographical location as your business.

Why is targeting such an audience crucial?

Well, 46% of all Google searches are done by people looking for local information.

How To Efficiently Use Local SEO To Increase Sales Revenue

There’s more:

why-do-you-need-local-seo
Source

As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue.

To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase in the volume of patronage for both your online and physical stores.

Every day, people conduct local searches looking for services and products nearby. And the majority of these people are ready to buy if they find what they are searching for.

Just like every other kind of SEO, businesses with the strongest local SEO practices will rank high, get displayed on SERPs’ first page, and have more revenue than businesses that don’t.

Data reveals that 72% of consumers that did a local search visited a store within five miles and local searches result in purchases 28% of the time.

If you haven’t learned how to use local SEO to your advantage, don’t worry. In this post, we will be giving you a few hints on how to efficiently use local SEO to increase your revenue.

Optimize your Google My Business (GMB) account

About 56% of local retailers have not claimed their Google My Business listing, and the success of your local SEO heavily hinges on claiming and verifying your local business on GMB.

Update vital contact information like the address of your business, the business hours, phone number or email, and the accepted mode of payment.  This will make it easy for customers to contact you and get more information about your services.

Optimizing your Google My Business account makes it easy for your business to show in search results of Google Local Pack, Local Finder, and Google Maps. Google Maps is a powerful ally for your business because 86% of consumers use GoogleMaps to find a local business.

It is important to note that you are not the only one that can fill in your information on GMB. If you do not claim your listing and fill your contact information accurately, your competitor or someone else may claim and edit the listing, with misleading information that can drive your customers away.


Optimizing your Google My Business account makes it easy for your business to show in search results of Google Local Pack, Local Finder, and Google Maps.
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Create Content Based on Local News and Events

Content plays a vital role in local SEO. However, it isn’t just enough to write content on general topics. You also need to create content based on local news and stories to attract the local audience.

The best way to increase your audience and your revenue with local content is to become a local authority in your niche. Be the first and the best at posting local industry news, recent trends, and other relevant information about the market.

Also mention hotspots or region-specific landmarks in your content. If any of these landmarks are close to your office, you can include them in the description of the address of your business.

While creating the content, ensure that you include relevant local keywords. This increases the chances of your content ranking high in search results pages. The local keywords can appear in the URLs, meta content, and copy of the website.

You can make use of Google Keyword Planner to filter keyword searches based on local searches within a location.

Optimize your Website for Mobile Screens and Voice Search

Predictions are that by 2021 mobile devices will be responsible for more than $1.4 trillion in local sales.

That’s not all:

more usage statistics
Source

 

Increasing your revenue through local SEO is a lot simpler if your website is optimized for mobile screens. This makes it easy for your customers to browse your website for contact information or for directions to your location while on the move.

According to Hubspot, local businesses with mobile-friendly sites have 61% more sales than those who don’t have one. Solely relying on a desktop website will restrict the number of target audiences your business will reach.

A major aspect of optimizing a website for mobile is ensuring that the website loads quickly. The load time should not exceed 3 seconds. If the website loads slowly, people will leave your site to that of your competitors. Also, ensure that images are optimized for mobiles and used sparingly.

You should optimize your website for voice search as well, as the use of voice search is rapidly increasing. Over 55% of consumers use voice search to find a local business, and 75% of these consumers conduct voice searches every week.

Optimizing for voice search enables you to cover how people ask questions when they speak into their devices instead of focusing on just how they type their search queries.

Knowing how people ask questions will enable you to write the SEO content to fit the target audience’s conversational tone.

The more specific your content is in answering your target audience’s questions, the higher your content will rank. This is because most searches are conducted when the target audience needs particular information or answers.

When optimizing your website for voice searches, try including the long-tail keywords that your target audience may use during voice searches.


Optimizing for voice search enables you to cover how people ask questions when they speak into their devices instead of focusing on just how they type their search queries.
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Identify your Buyer Persona

Did you know that 93% of all companies that exceed their lead and revenue goals segment their database by buyer persona?

Research has proven that content based on a buyer persona increased customer engagement almost six-fold when targeting cold leads.

For your local SEO to be successful, you need to have a clear understanding of your ideal customers and what interests them. The buyer persona is often a semi-fictional description based on your potential customers’ behavior, challenges, lifestyle, demography, and motivation.

To develop your buyer persona, you need to first analyze the age, gender, and interest categories of your target audience.

Using tools such as Google Analytics, you will need to find out the goals your product meets for the target audience and get feedback from your sales and support team regarding what customers are most interested in.

You may need to interview the customers to know what they love or hate about your business and what areas need improvement.

Once the necessary information has been gathered, you can create generalized representations of your ideal customers (buyer persona).

The buyer persona should be a major consideration when making decisions, such as what are the right keywords to use and what SEO strategy best suits your target audience.

Conclusion

Remember that local SEO aims to attract your local target audience to your business. It should be a strategy that every business, especially those with physical locations, should embrace.

While focusing on your general SEO practices, ensure you do not neglect local SEO. If you haven’t started yet, you can start today by optimizing your Google My Business account.


While focusing on your general SEO practices, ensure you do not neglect local SEO. If you haven’t started yet, you can start today by optimizing your Google My Business account.
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Are you currently practicing any of the local SEO tips examined in this post? Share your thoughts and tips in the comments below!

Ciao,
Miss Kemya

 

Jen McKenzie Blogger

Jen McKenzie is an independent business consultant from New York. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer @jenmcknzie.

 

 

 

The post How To Efficiently Use Local SEO To Increase Sales Revenue appeared first on Marketing Sparkler.


3 Reasons Why Working Smarter Isn’t Optional

You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life. It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They’re usually explaining the importance of being smart while managing your professional life. However, a lot of […] The post 3 Reasons Why Working Smarter Isn’t Optional appeared first on Marketing...

You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life.

It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They’re usually explaining the importance of being smart while managing your professional life. However, a lot of aspiring entrepreneurs still don’t take this advice properly to heart.

These days, “working smarter” can begin with something as simple as a VDR software download. This gives you less excuse than ever before for not using online systems to save time, money and resources, for even the most complex, yet sensitive data projects.

A Virtual Data Room (VDR) is a series of proprietary extranets that provide an online repository of data. Businesses typically use a secure virtual data room to share critical information with external customers and partners in a secure, online environment.

Working “smarter” is more than grouping  a few tasks together or automating social media. Here are three very real reasons why working smarter isn’t optional, and how you can work smarter in your business.

3 Reasons Why Working Smarter Isn’t Optional

3 Reasons Why Working Smarter Is Not An Option, But A Necessity

Because AI is becoming more advanced, and you need to be at the top of your game.

The professor and writer Cal Newport has become very popular in professional and entrepreneurial circles. This is largely because of his hit book “Deep Work”. In it, he argues that the most important skill to cultivate for professional success is the ability to focus intently on one thing at a time.

A major part of Newport’s argument centers around the fact that AI technology is becoming increasingly more sophisticated with each passing year. This means that jobs which are done at a more “shallow level” are also the most likely jobs to become redundant in a hurry.

The ability to do what Newport calls “deep work” is, therefore, your best bet at making yourself indispensable. And a major part of being able to do “deep work” is going to be managing your workflow “smartly,” so that you are always at the cutting-edge.

Because your competition is increasingly likely to be global – and many of them will be using the latest tools.

The Internet has transformed the professional landscape in all sorts of ways. This ever evolving transformation can be viewed as both potentially positive and negative. No matter where you stand, you have to admit, the changes are quite dramatic.

On the positive side, this means that many jobs can now be done remotely, while also allowing for a greater degree of affordable shoestring entrepreneurship.

On the negative side, your competition is now increasingly likely to be global. This means you really can’t afford to be sloppy in any regard.

“Working smart” is simply necessary for differentiating yourself from your competitors and ensuring that you are able to charge ahead and put your best foot forward. If you aren’t using the best tools for the job, you should at least be aware that your rivals likely will be.

Because you will inevitably burn yourself out if you rely too much on grit.

“Grit” is obviously important in any professional context, to a pretty significant degree. No matter how well you’ve organized your professional life, there will be times when you simply have to push through with hard work and sheer determination.

If you try to rely too much on grit, however, and if you require enormous amounts of willpower to push through each day, you will inevitably burn out, fall behind, and end up feeling awful, as well.

Especially as many industries become more streamlined and nuanced, you can’t afford to just rely solely on hard work. Working smart will help to keep you sane, balanced, and on top of things.

So I guess the old adage is indeed true, we should be working smarter, not harder. Use technological advances to your benefit!

Ciao,
Miss Kemya

The post 3 Reasons Why Working Smarter Isn’t Optional appeared first on Marketing Sparkler.


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