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  • November 20, 2018 12:21:06 AM
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Social media and digital marketing strategies for solopreneurs and entrepreneurs. Visit the blog for strategies, how-to's and resources that will make your digital marketing efforts more impactful, and ultimately more profitable.

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Marketing Tools Your New Business Should Be Using

According to The Small Business Association, there are approximately 30.2 million small businesses in the U.S. alone. With this in mind, you need to look for a competitive edge to get a leg up on your competition. Regardless of your industry, you need a solid marketing strategy for you to achieve success. Fortunately, there are […] The post Marketing Tools Your New Business Should Be Using appeared first on Marketing...

According to The Small Business Association, there are approximately 30.2 million small businesses in the U.S. alone. With this in mind, you need to look for a competitive edge to get a leg up on your competition. Regardless of your industry, you need a solid marketing strategy for you to achieve success. Fortunately, there are some marketing tools that can help grow your business.

Marketing Tools Your New Business Should be Using

Marketing Tools Your New Business Should Be Using

Social Media

Social media platforms have changed how people market their businesses. To start getting clients from social media, you need to create an account. Be sure to set it as a business account where applicable. For example, and Instagram business profile or a Facebook business page.

Through social media platforms, you can interact with potential clients and gain measurable results. There are several social media platforms, including Facebook, Instagram, Pinterest, and Twitter, that you can use to market your business to the right audience.

The key with using social media as a marketing tool is to be social. Share useful content, as opposed to pushing sales all day. Engage with fans and be sure to respond to comments and questions. Finally, be proactive in reaching out to potential customers and influencers. Competition is fierce, and you can’t sit idle waiting for customers to find you.

A Business Website

In our current tech-based world, customers will always Google search your business before they can contact you. Therefore, you will need a business website to show your clients that you’re real, the services or products you offer, and information about your business. Your business website will also help your startup get its name out there through followers.

There is no substitute for a company website. When you are a new startup, people want to make sure you are legitimate business before they become a customer. Yes, your credibility is still questionable to the general public. A landing page, direct messages via social media, and texting do not stand alone as a professional digital presence. After all, if you can’t take the time to put together a simple website with information about you, your products and services, and contact information, why would a prospective customer buy from you? Your competitors have taken the time to build a professional presence, and so should you.

As a startup, you have to stretch each outgoing dollar. You can get an affordable website by using a Squarespace promo code. However, keep in mind that one of the most important things about having a business website is updating it frequently with fresh content. This is where a blog becomes invaluable. A dormant website is worth nothing.

Google My Business

Information about your business will be found on the Internet. However, it’s important that you control what people find when they Google it. You can do this by creating your profile on Google My Business. This is a simple and free service, and it will help show your business both on Google searches and Google Maps.

Although Google is important when it comes to showing information about your business, there are other sites where your business can be found. Therefore, ensure that the information on these sites is correct.

YouTube and Flickr

Recent statistics indicate that visual content has more impact on customer engagement and sales. I think we can all agree, people love video. However, for you to succeed in visual content marketing, the content you put should be appealing and relevant to your target clients. Through YouTube, you can distribute all kinds of videos.

Flickr is another tool that can give you a competitive edge by allowing you to store all your business photos. Additionally, you can link images back to your website. You can also set your images to be used by others online, furthering your exposure to potential customers.

Coupons and Referral Rewards

Offering coupons or free services and products will help turn your one time customers into loyal, repeat customers. A happy and satisfied customer will come back and also tell their friends about your business. Turn your existing customers into brand ambassadors by offering coupons. Your brand ambassadors will in turn help promote your services or products.

For service-based businesses, a referral reward system will also do the trick. Provide an incentive for those clients who want to share your business with friends. From a percentage off of services, to digital punch cards and exclusive bonuses, everyone likes to get a perk.

Final Thoughts

To run a successful business, you need to make use of a variety of marketing tools. However, the marketing tools you use will depend on your needs and objectives. Although what works for your competition may not always work for you, any business can benefit from the above marketing tools and technology.

Ciao,
Miss Kemya

The post Marketing Tools Your New Business Should Be Using appeared first on Marketing Sparkler.


Using LinkedIn To Recruit and Attract Top Talent

LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it’s rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It’s somewhere workers and employers can hang out, get […] The post Using LinkedIn To Recruit and Attract Top Talent appeared first on Marketing...

LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it’s rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It’s somewhere workers and employers can hang out, get to know each other, and possibly work together. For this reason, recruiters now often include LinkedIn searches as part of their offering. It makes a massive difference.

LinkedIn, however, isn’t famous for marketing. While other social media outlets like Twitter and Instagram are top choices for companies, a lot of firms forget about LinkedIn. It’s not seen as a consumer-facing platform, so many doubt its usefulness as a marketing tool.

Using LinkedIn To Recruit and Attract Top Talent

Using LinkedIn To Recruit and Attract Top Talent

If you speak with LinkedIn marketing experts, however, they have a different opinion. They see the job-focused social media site as the perfect place to market the employee-facing side of your company and attract the best talent.

When you think about it, this makes a lot of sense. Your company isn’t just marketing to customers in an attempt to win their business. It also needs to appeal to prospective employees who are considering whether they should work for your firm. The sensible thing for your company to do is to present itself in the best light possible and market to these people, grabbing them before a competitor does.


Use LinkedIn to appeal to prospective employees who are considering whether they should work for your firm
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Attract the Best People 

The success of an enterprise almost always comes down to the quality of the people it hires. If you can get the best people from the available talent pool, you put your enterprise at a significant advantage over your rivals. Marketing to them, therefore, is just as important as your customers. It’s another way to strengthen the appeal of your firm.

LinkedIn marketing is a very different animal from regular social media marketing. You’re not attempting to make content go viral or anything like that. You’re just trying to build a reputation for your brand so that talented people see it as a desirable place to work.


Use LinkedIn to build a reputation for your brand so that talented people see it as a desirable place to work.
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Showcase A Great Place To Work

How you do this depends primarily on the values of your company. Some firms, for instance, try to present themselves as being prestigious and offering a springboard to employees who want to get going on the career ladder. Professional services firm Deloitte takes this tack. Others want to show people that they are a fun place to work, offering exciting assignments and funky offices.

How you appeal to employees depends very much on the industry you inhabit and depends very much on the personality types a company like yours would expect to employ. In a sense, you need to create an employee persona, just as you might a customer persona for your customer-focused branding.

At the center of all your efforts should be the idea that your company offers people plenty of opportunities for career advancement. Data suggest that this is the thing that people want the most. Talking about your ongoing training and professional education is a great way to ensure that you win in the race to grab talent.

Ciao,
Miss Kemya

The post Using LinkedIn To Recruit and Attract Top Talent appeared first on Marketing Sparkler.


5 Effective Affiliate Marketing Strategies in 2020

Is affiliate marketing dead in 2020? Not at all. But it’s true that affiliate marketing has significantly changed from what it used to be in the early 2010s. Yet, the main principle of the affiliate marketing process remains the same: growing your traffic and converting as many people from this website traffic to purchasing customers. […] The post 5 Effective Affiliate Marketing Strategies in 2020 appeared first on Marketing...

Is affiliate marketing dead in 2020? Not at all. But it’s true that affiliate marketing has significantly changed from what it used to be in the early 2010s.

Yet, the main principle of the affiliate marketing process remains the same: growing your traffic and converting as many people from this website traffic to purchasing customers. However, it’s now more challenging than ever to achieve that.

In this guide, we will discuss 5 of the most effective affiliate marketing strategies in 2020 to effectively build a sustainable affiliate business. Let us begin with the first one.

How to succeed with affiliate marketing

What Is Affiliate Marketing?

Affiliate marketing is when an owner of an (online) platform: a social media profile, a website, a blog, a YouTube channel, and so on, can earn commission fees when they promote other businesses’ products and/or services on these platforms. The platform owner (or the affiliate) can search for any product that offers affiliate marketing opportunities, apply for the program, then promote that product.

When a sale is made, which is tracked via affiliate links, the affiliate will earn a commission.

How Affiliate Marketing Works?

Affiliate marketing essentially works by involving at least three different parties:

    1. The seller or product owner
    2. The affiliate (or affiliate marketer), the promotion platform owner
    3. The consumer/buyer

Let us discuss the three different parties one by one.

How Affiliate Marketing Works

The Product Owner/Seller 

The product owner is a product manufacturer/seller, distributor, or vendor with a product to sell. The product can be physical in nature (i.e. a cosmetic product)  or service (a makeup tutorial). In an affiliate marketing process, the seller/product owner typically is not involved directly in the marketing process. In some cases, they might also be active with advertising.

The Affiliate Marketer

Also known as the platform owner or ad publisher, the affiliate’s role in the affiliate marketing process is to promote the product and convince the visitors of their platform to purchase the product. The affiliate marketer will only receive the commission fee when a product is sold (which is tracked via affiliate links).

Typically, the affiliate marketer has a specific audience that belongs to a specific niche and has certain interests. In this case, the affiliate marketer promotes a highly targeted product that adheres to this audience’s specific interests.

The Consumer

The consumer here is the audience of the affiliate marketer’s platform, and arguably the most important driver of the affiliate marketing process. As mentioned above, the affiliate marketer shares a product on their platform to cater to the consumer’s specific interest.

When a consumer purchases a product, most of the money will go to the product owner/seller. A percentage of the profits will go to the affiliate marketer.

Top Affiliate Marketing Strategies in 2020

5 Effective Affiliate Marketing Strategies in 2020

1. Find a Micro-Niche and Build Your Rapport

For years, the typical process for successful affiliate marketing is to find a niche, develop your expertise (and influence) within this niche, and regularly publish content while also promoting the affiliate products.

However, with the very saturated world in 2020 and onwards, it’s getting extremely hard to find a niche where you can easily build your influence. Competition is though in virtually every niche and topic. You might compete with tens of blogs, influencers, and YouTube channels even with the most non-competitive niche.

So, what’s the solution to this issue? Narrow down the niche even more and find a very, very specific subtopic: the micro-niche. It doesn’t stop there. Focus on effort and build your rapport in this micro-niche for at least a year.

With a micro-niche (due to its very narrow nature), the traffic potential is generally smaller than your usual niche, but at the same time, the amount of time required to monetize the micro-niche might be smaller. Also, building your rapport in a micro-niche will usually require a smaller amount of resources, so it’s less risky.

Once you’ve got an established micro-niche with stable monetization, you can then move on and test another micro-niche, and so on.

2. Focus on Building One Established Traffic Source

One of the most important aspects of successful affiliate marketing is to make sure you can generate a steady (or even better, growing) amount of traffic to your platform. This is also often the most challenging aspect of being an affiliate.

There are certainly a lot of different options you can use to generate traffic to any platform. For instance, if your main platform is your website/blog, then growing your organic traffic with SEO is one of the most effective sources of traffic. However, there are also channels like influencer marketing, social media marketing (paid/organic), and Google Ads, among others.

It’s very easy to get tempted to spread your investments in all these channels at once, and it can easily overwhelm any beginners. Thus, it’s generally better to focus on one effective source, make it work, and scale it up little by little. After this one traffic source is properly established—and growing—, then you can try and experiment with other sources.

If you are currently just starting out as an affiliate marketer, it’s best not to try too many things too fast. It can easily overwhelm you and can potentially decrease the effectiveness of the traffic source.

Also, if you currently work on a tight budget, it’s perfectly okay to focus on organic/free sources like SEO. While it might take time and effort, it’s going to be worth it in the long run.

3. Know Your Audience and Aim To Provide Value

The core objective of the affiliate marketing process is to attract a loyal audience and engage with them. So, your job as an affiliate is to provide value to this target audience and to improve your platform(s) according to your audience’s interests, behaviors, and pain points.

Capture your audience’s attention by providing appealing design and by optimizing the UX (User Experience) factors on your site. For example, by ensuring mobile-responsiveness and page load speed. Improving the UX aspect of your site, or any platform, can significantly improve conversion rates.

With that being said, if your platform caters to what’s really important to the audience, you can effectively grow your sales conversion and revenue. This is especially true if you are selling time-sensitive products. For example, products that are typically sold during the holiday season. In such cases, you’d want to build a specific campaign that starts in August, for example.

So, aim to really understand your target audience’s behaviors, their needs, and what kinds of products they are going to be interested in. Build your affiliate efforts around this.

4. Build Authenticity: Know Your Affiliate Products

As we have mentioned, every niche is very competitive nowadays. Being a unique and authentic affiliate marketer is extremely important to get your voice heard amidst all the noise.

With that being said, keep in mind that there are a lot of different products and services that offer affiliate marketing opportunities, and you have all the ability to choose the products you actually believe in and use. So, build your reputation as an affiliate—influencer— that promotes truly valuable products according to your audience’s interests.

Use the product yourself whenever possible, so you know what you are actually promoting. When you do review the product, you are going to be able to point out authentic, unbiased pros and cons of the product.

In this day and age where social media interactions are the norm, expect your audience to ask questions related to the product via social media. If you don’t answer these questions (or worse, provide a wrong answer), it can significantly hurt your credibility.

Consistently publish unbiased, authentic content about the affiliate products. This is how you can build your credibility and a loyal audience.

5. Use Multi-Channel Approach To Build Your Presence

As we’ve repeatedly established, affiliate marketing is now more saturated and competitive than ever. Also, how we can build our online presence and authority has significantly evolved in the past half-decade or so.

In 2020 and onwards, it’s especially important for affiliate marketers to start positioning themselves an all-in-one influencer or content creator, instead of a as a blogger or social media influencer.

Gone are the days of writing 2,000-word review roundup posts discussing products you’ve never really used. Instead, as we have discussed, affiliate marketing today is about consistently publishing authentic content in as many different platforms as possible.

Video marketing (via YouTube or Instagram videos/IGTV) is no longer a luxury, but a necessity for any affiliate marketer. No, it doesn’t always have to be a professionally made video recorded with expensive high-end cameras. What’s important is that the content is authentic. Also, build your presence in as many relevant social media networks as possible.

Final Words

Affiliate marketing is still a viable opportunity to make money online and can be a valuable source of online income.

With that being said, starting and growing an affiliate marketing business in 2020 can be a challenging process, and you’ll need to follow digital marketing trends to grow your audience, attract them with your affiliate promotions, and convert them.

The five tips we have shared above can be a good start to achieving better results in your affiliate marketing in 2020 and beyond.

Ciao,
Miss Kemya

 

Mike Khorev

This is a guest post from Mike Khorev, an SEO expert and digital marketing consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO digital marketing, web design, social media, search engine marketing and many other online practices. Find him on LinkedIn and Twitter.

 

The post 5 Effective Affiliate Marketing Strategies in 2020 appeared first on Marketing Sparkler.


What’s Going To Be Big In Digital Marketing In 2020

Marketing moves so quickly these days, it’s hard to predict what will happen next.  This provides challenges and opportunities for businesses trying to reach customers whose behaviors are becoming harder to predict. Here’s what’s going to be big in digital marketing in 2020. Digital Marketing Trends For 2020 Artificial Intelligence – ‘AI’ AI used to […] The post What’s Going To Be Big In Digital Marketing In 2020 appeared first on Marketing...

Marketing moves so quickly these days, it’s hard to predict what will happen next.  This provides challenges and opportunities for businesses trying to reach customers whose behaviors are becoming harder to predict.

Here’s what’s going to be big in digital marketing in 2020.

Digital Marketing Trends For 2020

What Going To Be Big In Digital Marketing In 2020

Artificial Intelligence – ‘AI’

AI used to be confined to dystopian sci-fi films or Philip K. Dick novels.  Now, AI is set to take center stage in the digital marketing landscape. It’s not only in reach of the best digital marketing company or large organizations, but it’s also making its way into products aimed at SME’s too.

A study by PwC predicted that the use of AI “will increase global GDP by up to 14% between now and 2030.”

AI is being used to:

  • Analyse and predict consumer behaviour and patterns
  • Predicts consumer action/inaction
  • Segment customers
  • Customer communications
  • Product personalization and recommendations
  • E-Commerce transactions

CEO of DiscoveryOrg, Henry Schuck states that “Any part of the marketing world where a marketer has to read data and make decisions based on that data will be affected by AI in one way or another in the near future.

Chatbots

Chatbots are a particularly popular use of AI, and an important element of digital marketing in the coming years. These bots can be available 24/7 to answer the questions of your site visitors and customers.

Learning Hub predicts that 85% of customer service will be powered by chatbots by the end of 2020 saving huge amounts of staffing costs by 2022.

Personalization

Remember the days when the height of marketing personalisation was having your name at the beginning of an email?

Personalization has come a long way since then.  The huge amounts of data collected by companies allow for highly accurate personalization.

Perhaps one of the most recognizable personalization programs is Amazon’s.  By analyzing your buying behaviors and search history, they provide product recommendations. It’s a tactic that works. 70% of consumers surveyed said they were annoyed when presented with content that wasn’t tailored to them.

Netflix is another great example of personalization.  Not only do they provide recommendations based on your viewing history, but they are also more subtle in their personalization. For example, if you are a woman, the cover art for a movie or TV program is sometimes changed to be more appealing.

Gartner predicts that by 2020, 90% of advertisers will be using some form of personalization in their marketing.

Social Messaging Apps

It’s taken the industry a while, but now brands are finding a way to communicate with the billions of people who are active on social messaging apps. Facebook Messenger alone has 1.3 billion active monthly users, a 55 billion messages per day are sent via WhatsApp.

Being able to get your marketing message onto these platforms is a game-changer. What’s more, people expect you to have a presence on these platforms.

Voice Search

At the end of 2018, there were almost 120 million smart speakers in US homes.  The level of increase doesn’t look like slowing down any time soon. People use their smart speakers to control home appliances, check the news, and search the internet. And that’s just scratching the surface.

Approximately 20% of Google searches are voice-driven, which should be all the incentive brands need to create voice friendly content and marketing strategies.

Depending on your product or service, you can look at advertising directly on platforms through something like the branded skills marketplace.  Or, if your offering doesn’t lend itself to that, make sure you take into account the nuances of voice search.  Voice searches are very different from text searches, so make sure that your content is optimized to serve searches with longer, conversational queries.

If you are very lucky, you could scoop the coveted position zero on Google.  With 40% of voice search answers pulled from the position zero snippets, it really is the holy grail of voice SEO.

Browser Push Notifications

Push notifications are becoming more and more popular, and it’s no surprise considering they can produce double the sign-up rates of traditional email newsletters.

Other advantages of push notifications include:

  • near immediate opening (compared with up to seven hours for the typical email newsletter),
  • they can be personalized to increase conversions,
  • push notifications can be triggered by behaviours to help with conversion rates, and
  • CTAs and images can be included, just text notifications.

Interactive Content

Marketers are having to work harder than ever these days to get their content noticed. Initially, there was a move away from solely text-based content, to images, and then video. Now brands are producing content designed to interact with the consumer for an immersive experience.

The most common forms of interactive content are:

  • Calculators
  • Quizzes
  • Polls
  • Augmented reality ads
  • 360 tours

This type of content is much more engaging. How many times have you taken the Harry Potter Quiz on Facebook? As you have probably seen first hand, consumers are more likely to seek this type of content out, and share it with friends.

Shoppable Social Posts

Building on the success of Instagram Checkout, brands are investing heavily in shoppable posts in the hopes of converting more sales.

Users can now buy a product they like the look of without even having to leave the app. With over 1 billion users, the potential is huge.  Combine this with Instagram influencer marketing and you make it even more appealing for users to buy right there and then.

Conclusion

Digital marketing continues to evolve so rapidly, it’s easy to feel overwhelmed by the sheer amount of channels open to you.

Your marketing should evolve too. Sticking to the same old strategies will only work for so long and you’ll not just be standing still, you’ll be surpassed by your competitors.

Focus on one or two channels, plan, implement and revise until you are happy with the results. Then look to the next step in your digital marketing roadmap.

Ciao,
Miss Kemya

The post What’s Going To Be Big In Digital Marketing In 2020 appeared first on Marketing Sparkler.


Instagram Influencer Marketing Trends That Will Dominate in 2020

The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look […] The post Instagram Influencer Marketing Trends That Will Dominate in 2020 appeared first on Marketing...

The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers.

In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out.

So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020.

Instagram Influencer Marketing Trends That Will Dominate in 2020

Instagram Influencer Marketing Trends That Will Dominate in 2020

Less Is More

As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day.

Content fatigue is a real thing.

So what?

That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one, remember that quality overrides quantity in 2020.

While influencers know the content game well, here are a few ways to enhance the quality of content:

  • Try different formats like GIFs and boomerangs in addition to photos and videos.
  • Focus on the captions. Longer captions can make for posts that are more engaging and informative.

The Spotlight is on Micro-Influencers

Instagram influencers with smaller followings are taking the front seat in 2020. These nano and micro-influencers are pros at driving engagement rates and creating authentic content.

Furthermore, they go far beyond selling. They are generally readily available to interact with followers and spark conversations.

These influencers won’t stop at “Buy this night cream only for $50!”. They’ll run the extra mile by posting visually-pleasing content, and writing about their experience with the product.

Posts from micro-influencers are more often than not an experience.

What’s more?

Small businesses and startups can also benefit from these Instagram stars, for they’re extremely cost-effective.


Instagram influencers with smaller followings are taking the front seat in 2020. These nano and micro-influencers are pros at driving engagement rates and creating authentic content.
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Instagram Stories are Effective

Instagram’s “Story” feature is a great format when it comes to online marketing.

How so?

Influencers are using it to add their personal flair by means of text, music, filters, emojis, Q&A’s, and polls.

Although these Stories disappear after 24 hours, they allow influencers and brands alike to post a whole lot of content without necessarily bombarding followers.

Additionally, the “Swipe Up” feature is a game-changer. Influencers with more than 10K followers can invite users to “Swipe Up” and direct them to the desired website or landing page.

2020 will see Instagram influencers get more and more creative with the Stories feature.


Although Instagram Stories disappear after 24 hours, they allow influencers and brands alike to post a whole lot of content without necessarily bombarding followers. #contentmarketing
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Clearly, Instagram influencer marketing is all set to make giant strides in 2020. If you plan on leveraging this strategy, this infographic by Fourstarzz Media will be insightful.

Instagram Influencer Marketing In 2020: What You Need to Know

Image Courtesy: Fourstarzz Media

 

Ciao,
Miss Kemya

 

Dennis Doerfl Fourstarzz Media

 

This is a guest post from Dennis Doerfl, a former Groupon and Accenture executive, and the Co-Founder and CEO of Fourstarzz Media – a Lincoln, NE based Influencer Marketing Company. Dennis is also a member of the Forbes Agency Council and a Forbes.com contributor.

 

The post Instagram Influencer Marketing Trends That Will Dominate in 2020 appeared first on Marketing Sparkler.


Becoming Best Friends with Google’s BERT

.Digital marketing efforts in the modern age rely on a fair few areas. At one time, a basic web page might have been enough once. The competitive market we now face online means we should all be focusing on social media, programmatic advertising, and, as we’ll be discussing here, SEO. As anyone who’s completed a […] The post Becoming Best Friends with Google’s BERT appeared first on Marketing...

.Digital marketing efforts in the modern age rely on a fair few areas. At one time, a basic web page might have been enough once. The competitive market we now face online means we should all be focusing on social media, programmatic advertising, and, as we’ll be discussing here, SEO.

As anyone who’s completed a real-life or online masters in marketing analytics should already know, search engine optimization is a cornerstone of all digital efforts. This, more than advertising efforts, will also result in increased interest, organic customers, and a great deal more traffic across digital platforms.

The trouble is that SEO in itself is changing fast. Never has that been more the case than with Google’s latest BERT update. Despite the seemingly harmless acronym, BERT has already led to mayhem across companies. This new Google focus stands for ‘Bidirectional Encoder Representations from Transformers’. In fact, since its release back in October last year, our friend BERT has impacted around one in ten organic searches.

Becoming Best Friends with Google’s BERT

Of course, Google releases up to nine updates a day. It would be all too easy to ignore the risks BERT poses. But, with Google themselves claiming that this is “one of the biggest leaps forward in the history of Search,” you could argue that it’d probably pay to update your SEO efforts in the following ways.

Write for humans in a natural language.

Previous keyword focuses have seen many companies turning to search-friendly wording rather than actual human language. For instance, a keyword such as ‘marketing services New York’ would once have rated best by removing unnecessary joiners, etc. Which, incidentally, is precisely what BERT looks for.

Rather than simply picking up on pre-programmed basic words, BERT uses natural language processing (NLP) to accurately understand the context of both keywords and transformer like ‘of, the, it, etc.’. As such, this previous stripped-down keyword focus will never impress. Instead, it’s time to start writing blog posts, product descriptions, and more with your audience, rather than computers, in mind.

Nail down your niche.

BERT predominantly stands to impact organic searches, which might not be as much of a setback in your SEO game as you’re expecting. In fact, most of the searches that you’ll disappear from here are those that would have been irrelevant anyway. Instead, BERT ensures you’re better able to reach your niche with relevancy every time. All you need to do is nail down your niche at last, and make sure you’re creating the content they’ll want to see.

Keep quality at the forefront.

Quality has always mattered in SEO, but that’s even more the case now BERT’s on the team. With that contextual focus, you can bet this update will be even better able to separate the wheat from the chaff. Keyword-heavy or irrelevant content, therefore, doesn’t stand a chance. So, always make sure you’re writing informative, relevant, and well-researched articles and more to get on BERT’s best side, and start enjoying the update that’s sending the rest of the digital world into panic.

Ciao,
Miss Kemya

The post Becoming Best Friends with Google’s BERT appeared first on Marketing Sparkler.


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