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  • November 20, 2018 12:21:06 AM
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Social media and digital marketing strategies for solopreneurs and entrepreneurs. Visit the blog for strategies, how-to's and resources that will make your digital marketing efforts more impactful, and ultimately more profitable.

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Developing A Business Strategy To Help Your Small Company Steadily Grow

Growing a business is a challenge, and that’s an understatement. You can’t always throw money at your company and expect change to happen, and that isn’t always an option for small companies with limited funds, anyway. Obviously, investment is important, but it needs to be well-planned. You need a meticulous and well-considered business strategy if […] The post Developing A Business Strategy To Help Your Small Company Steadily Grow appeared first on Marketing...

Growing a business is a challenge, and that’s an understatement. You can’t always throw money at your company and expect change to happen, and that isn’t always an option for small companies with limited funds, anyway. Obviously, investment is important, but it needs to be well-planned.

You need a meticulous and well-considered business strategy if you want your small company to expand. The following pieces of advice should help you to start developing a business strategy to help your small company steadily grow.

Developing A Business Strategy To Help Your Small Company Steadily Grow

Developing A Business Strategy To Help Your Small Company Steadily Grow

Invest in your physical growth.

You should start by investing in your physical growth. If you want your small company to steadily grow, then you have to make an effort to turn it into a bigger company. Naturally this requires more customers and an increase in revenue.

In order to gain more customers, you’ll need to be able to match greater demand with a greater supply. And, in order to achieve that, you’ll need more workers and (usually) a bigger office/warehouse. So, you should start thinking about upgrading. You could open up a new branch, or you could simply start by getting a bigger commercial property for your small business. If you find a place that’s right for you and your team, then you should seek the help of local movers who can help you. It’s wise to get professional help to move expensive office equipment; you need to protect your assets to assist your company with its long-term growth, after all.

Improve your market research.

If you want your small company to steadily grow, then you should also improve your market research. You can’t invest effectively in your business until you know what the market wants. The best innovators don’t come up with inventions simply because they’re new and intriguing; they come up with inventions that solve problems. That should always be your business goal.

You need to conduct research that brings industry problems to light. Start by talking to your customers. Ask consumers what’s wrong with your company and competing companies in your marketplace. If you can spot issues facing your target market, then you’ll be able to come up with unique solutions, stand out from your rivals, and start expanding your small business.

Encourage word-of-mouth advertising.

This is one of the oldest and most effective forms of promotion in the business world. Before the internet, billboards, posters, and other modern forms of marketing, companies got the word out about their brands through people. Obviously, this is still the case, but many businesses focus on using people to push adverts, flyers, business cards, and other promotional items. However, word of mouth is still one of the best ways to advertise a business. Why? Well, consumers listen to their friends and family. Most importantly, they trust their friends and family.


Before the internet, billboards, posters, and other modern forms of marketing, companies got the word out about their brands through people.
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So, if you want to get the word out, then you need to encourage your customers to start talking. Of course, that’s easier said than done. Even content clients don’t always think to spread the word. You’re probably the same. People buy so many things every day that it would be too much effort for them to talk about every reliable business transaction they’ve experienced.

You need to give your customers a reason to spread the word about your small company.

This is where incentives can make a difference. You could offer them a discount on their next purchase if they successfully refer a friend or a relative to your business. If clients are rewarded by your business for talking about your products or services to people they know, then they’ll have an incentive to do so. Incentives, such as free giveaways, can also encourage people to sign up to your email lists and commit to being clients on a long-term basis.


You need to give your customers a reason to spread the word about your company.
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Ciao,
Miss Kemya

The post Developing A Business Strategy To Help Your Small Company Steadily Grow appeared first on Marketing Sparkler.


7 C’s That All Online Marketing Experts Must Embrace

Modern marketing can get a little complex and complicated with the passing of each day. As such, every entrepreneur and marketing manager should try to simplify the process in any way they can. Building a strategy that encourages you to focus on the most important factors should be top of the agenda. While pirates master […] The post 7 C’s That All Online Marketing Experts Must Embrace appeared first on Marketing...

Modern marketing can get a little complex and complicated with the passing of each day. As such, every entrepreneur and marketing manager should try to simplify the process in any way they can. Building a strategy that encourages you to focus on the most important factors should be top of the agenda.

While pirates master the seven seas, marketing experts will find their treasure by focusing on the seven Cs. Here they arrrrr.

*You’ll be pleased to know there will be no more pirate analogies or puns.

7 C’s That All Online Marketing Experts Must Embrace Right Now

7 Cs That All Online Marketing Experts Must Learn To Embrace

1| Customer

The harsh reality facing modern businesses is that very few can appeal to a universal audience. Consequently, then, finding your place in the market is one of the most significant challenges of all. To do this, you must learn to ask: who is the customer and how are they different to others.

Building an ideal consumer profile will provide direction for every future decision you make. This can range from identifying their motives for buying your products to choosing the right marketing methods. The results will lead you to greater returns. It’ll also help you achieve a sense of consistency across the board for stable results.

It’s better to achieve success in a smaller pool than fail due to overly generic marketing concepts. When you fall into the second category, you run the risk of wasting time and money.


It’s better to achieve success in a smaller pool than fail due to overly generic marketing concepts. When you fall into the second category, you run the risk of wasting time and money.
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2| Communication

Communication sits at the heart of all business endeavors. The interactions with prospective clients will rely heavily on your ability to share your brand story in a compelling fashion. In addition to making consumers care about your business, you need to show that you care about them.

Investing in better communication systems is vital. This will allow clients to seek further info or achieve the answers needed to remove obstacles standing in the way of their purchase. When they can resonate with the people behind the brand too, it’s like that you’ll be able to cross-sell too.

When communication is clear, it’ll also make life easier for marketing employees as they reach out to new and existing clients. This is another huge reward that can change everything.

3| Color

First impressions count for a lot in modern business. Studies show that you only have eight seconds to grab a consumer’s attention. Therefore, imagery and branding features are essential ingredients in the recipe for success. Whether working online or in a brick and mortar store, color is crucial.

A little research into color psychology will highlight the impact it can have on a client during the first point of interaction. Influencing their minds before they’ve looked at the products can translate to better reactions. This extends to services too, and can significantly boost sales rates.

The color schemes can also become synonymous with your brand, making it instantly recognizable. This can create a more memorable vibe for increased customer lifetime values.

4| Content

In the world of modern marketing, there can be no arguments against the concept that content is king. Consumers are statistically shown to respond far more positively to content. This is instead of traditional ads. Moreover, the interactive and engaging manner means they have a far greater impact on customers.

Quality content can take many forms including videos, blogs, podcasts, infographics, and more. If you can connect to clients in this manner, you’ll gain increased brand awareness while also selling products in a less explicit way. It should be noted that it offers a sense of added value, which can put clients in a better mood.

The fact that you can often monetize content to produce another source of revenue. Given that the marketing strategies need to be a numbers game, this can have a telling impact.

5| Collaboration

It’s unlikely that you’ll conduct all aspects of your marketing strategies alone. Therefore, it’s vital that you focus on collaboration. All employees, including non-marketing teams are an ongoing reflection of the brand. Building a clear image naturally allows them to provide the goods time and time again.

The idea of collaboration shouldn’t be limited to internal matters. Social influencing has become a particularly effective marketing method in recent times. When you find a creative that shares a similar audience to yours, the possibilities are incredible. Marketing becomes far more cost-efficient.

Better still, effective collaboration will save you a lot of time. This allows you to focus on other parts of the business. So, when you do gain more sales, people will have more reason to love it.

 

6| Credibility

Consumers need to trust a business before committing to a purchase. This is particularly pertinent when dealing with online interactions. Without a sense of trust, it becomes very difficult for them to complete a purchase. This is regardless of how great the deals on your products and services might be.

To establish an added sense of trust, your marketing endeavors can focus on reviews and referrals. Perfecting your Google My Business listing is another important step. It will lead your venture to even greater progress. When supported by clear contact details and good customer support, you should thrive.

Your business reputation will grow over time, which should also encourage people to spread the word. Get this right, and it removes a significant barrier between your business and more sales.


The 7 C’s That All Online Marketing Experts Must Embrace Right Now
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7| Conversion 

Everything you do in business, especially in regards to marketing, should be focused on the sale. As such, a clearly defined pathway to conversion should be constructed ASAP. Otherwise, clients will find excuses to take their custom elsewhere. Especially as most require seven interactions before buying.

The use of email marketing streams can be useful, while PPC and content are crucial features too. However, it’s not simply about visibility and direct marketing. Using analytical tools to spot customer trends is equally crucial. This change of mindset can become the greatest step to success.

When your conversion rates are higher, you’ll need to reach fewer people to gain revenue. Nothing you do has any real impact if it doesn’t bring a sale. Keep this in mind and you’ll be fine.

Ciao,
Miss Kemya

The post 7 C’s That All Online Marketing Experts Must Embrace appeared first on Marketing Sparkler.


3 Tips for Getting More Fulfillment Out Of Your Business

Running your own business can be an incredibly fulfilling and enriching experience. Not to mention the fact that it can, if all goes well, secure your financial future in a pretty significant way. Of course, being an entrepreneur isn’t an effortless or straightforward thing. Plenty of setback and failure is inevitably going to be involved […] The post 3 Tips for Getting More Fulfillment Out Of Your Business appeared first on Marketing...

Running your own business can be an incredibly fulfilling and enriching experience. Not to mention the fact that it can, if all goes well, secure your financial future in a pretty significant way.

Of course, being an entrepreneur isn’t an effortless or straightforward thing. Plenty of setback and failure is inevitably going to be involved in the course of pursuing and achieving your professional dreams.

For many entrepreneurs, one of the biggest obstacles that arises is that they end up losing passion and enthusiasm for the project they are working on (and have been investing so much time in). They subsequently yearn for something that feels more “fulfilling” again.

Here are a few tips for getting more fulfillment out of your business, so that you can keep feeling on top of things.

3 Tips for Getting More Fulfillment Out Of Your Business

3 Tips for Getting More Fulfillment Out Of Your Business

Dare to be original and creative in your campaigns.

If you are doing things “by the numbers” in your business on a regular basis, it’s no wonder that you would end up feeling bored, jaded, and unfulfilled.

On top of that, though, if you just routinely do what everyone else does, the way everyone else does it, the odds aren’t great that your business is going to take off and establish itself in the way you would probably want.

For entrepreneurs, in particular, innovation and creativity are major factors in the success equation. Dare to be original and creative in your campaigns. This means anything from developing your own unique approach from a free project proposal template, to taking a bigger risk in your upcoming marketing campaign.

Make things a bit more exciting, and you will probably be on a better overall track.

Focus on defining your own USPs and unique voice.

No doubt you are aware that it’s extremely important to define your USP’s – or, in other words, your “Unique Selling Propositions” – as an entrepreneur.

Simply put, your prospective clients need to have a good reason to decide to use your services. That is, rather than the services of any of your competitors who probably have many of the same benefits on offer.

There is a great way to increase the amount of fulfillment you enjoy in your business. Focus on defining your own “USP’s” and unique voice as much as possible. Put more of yourself into your business, and make it more “personal” and more of a reflection of who you are, individually.

Not only will this help to set you apart from the pack, it will also likely cause you to feel a lot more invested in what it is you’re actually doing.

Spend some of your time on side projects that you find interesting.

The cartoonist Scott Adams – creator of the Dilbert comics – has gone on record suggesting that just about everyone should have some active “side projects” going on in their lives, at any given moment.

Adams primarily aims this advice to people working in conventional jobs. However, there are plenty of good reasons to spend some of your time on side projects that you find interesting, when you are an entrepreneur, too.

For one thing, doing so allows you to expand your horizons and look at things from different perspectives. This can easily lead to new insights on how to do things in your main business.

For another thing, working on side projects helps you to stay in tune with what interests and excites you about business. Those side projects will help you to reconnect you with the childlike sense of “play” that is so important for creativity.

Ciao,
Miss Kemya

The post 3 Tips for Getting More Fulfillment Out Of Your Business appeared first on Marketing Sparkler.


How Can You Enhance Your Marketing Success?

Marketing has always been a massive aspect of any business, but now it seems that the marketing department is one of, if not the most, significant parts of the company. A company with a substandard marketing strategy risks falling behind and losing customers to competitors, and this can have a disastrous effect on your enterprise. […] The post How Can You Enhance Your Marketing Success? appeared first on Marketing...

Marketing has always been a massive aspect of any business, but now it seems that the marketing department is one of, if not the most, significant parts of the company. A company with a substandard marketing strategy risks falling behind and losing customers to competitors, and this can have a disastrous effect on your enterprise.

If you haven’t already, it’s time you start looking at ways to enhance your marketing success. From small changes here, to more significant adjustments there, every business can find something to consider in the new year. So how can you enhance your marketing success? Here are few ideas to get started.

How Can You Enhance Your Marketing Success?

How Can You Enhance Your Marketing Success
Campaign Creators

Invest In Employees

A business which invests in its employees is already ahead of the pack. However, it’s not enough to merely pay them more money or bring in a larger team to tackle your marketing woes. Instead, consider how building their knowledge and skillset can help you manufacture the marketing machine you need.

For example, you can consider sponsoring employees to complete a course in MBA Marketing online. This will give your existing employees the skills they need to succeed in the marketing world. This would also give you options to promote from within, which will push employee motivation further.

Consider Automation

Marketing automation is something that all companies should be doing. However, too many are still stuck in the past, analyzing statistics manually, which takes precious time that could be spent developing new, innovative marketing strategies.

This automation can include everything from segmentation to follow-up emails. It helps to analyze your existing customers while also doing what it can to reach out for better customer retention. Instead of finding many one-time customers, marketing automation will soon transform those unique visitors into regular, repeat customers.


Are you using marketing automation to increase customer retention?
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Take Note of Competitors

Spying on your competitors may seem like cheating, but it’s anything but. Innovation and success are built on seeing what others are doing and then trying to improve on their practices.

Don’t be afraid to study what your competitors are doing. Look at the trends they are following, and then decide what they are doing that you could also do, and perhaps do better. Competition breeds innovation, and you’re missing out on a potential goldmine of creativity by ignoring what your competitors are doing.


Look at the trends your competitors are following, and then decide what they are doing that you could also do, and perhaps do BETTER.
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Try Something Different

However, while it’s essential to keep track of trends, you don’t always want to be a company that follows the crowd. Often, no one does it better than the original, so be willing to take risks, to think outside the box, and to try something different.

There is a possibility that your new marketing efforts could miss the mark, but this is something you must expect in business. Not all of your ideas will be winning ones. Thanks to the fast-paced culture of the 21st century, any mistakes will be forgotten quickly. What won’t be overlooked, though, is your brand name.

A New Marketing Machine

Your marketing department is integral to the growth and success of your business. While not everything here will be relevant to your situation, there is at least one idea here that you can consider and implement. That is, if you hope to enhance your marketing success.

Ciao,
Miss Kemya

The post How Can You Enhance Your Marketing Success? appeared first on Marketing Sparkler.


The Truth About Cybersecurity and Why You Need to Pay Attention

Want to hear something scary? Hackers could probably access your systems if they really wanted to. They’d steal all of your customer information and release employee data. Hackers can make your company violate every data protection regulation, which would result in the total collapse of your business. But don’t worry, it still takes a lot […] The post The Truth About Cybersecurity and Why You Need to Pay Attention appeared first on Marketing...

Want to hear something scary?

Hackers could probably access your systems if they really wanted to. They’d steal all of your customer information and release employee data. Hackers can make your company violate every data protection regulation, which would result in the total collapse of your business.

But don’t worry, it still takes a lot of effort and you probably aren’t important enough to warrant that much work. After all, if a cyber criminal isn’t gaining anything from breaking into your systems, why would they waste their time? You have to be worth the effort for someone to spend time, effort and their resources to break into your computers.

But what if you were leaving the door open all this time? What if you were unwillingly writing them an invitation to come and grab your data? If it’s a free opportunity like that, then they’d be foolish not to take you up on that offer.

Now, you may think your company is too small or insignificant to be hacked. This is not the case. Even if you employ remote-only staff, your Standard Operating Procedures (SOPs) need to include a formal Bring Your Own Device Policy that includes data protection. It can happen to any business, including yours and mine!

The Truth About Cybersecurity and Why You Need to Pay Attention

Truth about cyber security and why you need to pay attention

Cracking passwords is only used in extreme cases – hackers gain access with other methods.

Cracking is one of the most common depictions of cyber crime that we see in popular culture. It’s usually shown as a small device that plugs into a computer that displays a series of numbers and letters that rapidly switch, eventually locking themselves into the “password”. This is a real method of obtaining someone’s password. However, there are countless different defenses that guard you against this possibility.

For instance, have you ever tried to log into an account for a service, but entered your password wrong several times? Then you get a warning and it prevents you from trying again. This usually prevents all methods of cracking. Yet, even without that warning, the chances of actually cracking a password are extremely slim. It would take forever due to the number of combinations it would need to go through.

Websites like How Secure is My Password will actually show you how long it would take for a computer to crack your password. Seemingly random passwords such as “34r5tefdaw” would take just a day to crack, whereas something long but simply like “passwordpassword” would actually take a computer 35,000 years to crack!

Working with cyber security services is incredibly important.

Working with a third party company to protect your business is an absolute must. You need to be careful about network intrusion detection, the software you use and many other factors to ensure that you are completely protected. However, simply working with a cyber security service usually isn’t enough due to the methods that cyber criminals use to break into your network.

Social engineering is more of an issue than hacking

What most people don’t realize is that passwords are rarely obtained through cracking. Instead, they’re usually handed to hackers through social engineering. For example, a hacker might pretend to be a legitimate service and ask your employees for a password. The email could appear to come from an internal source, so they’ll believe it and unwillingly give their password away.

It’s situations like this that lead to a network being compromised. That’s why it’s important to educate anyone who works for your business on social engineering and cyber security in general, instead of simply focusing on cyber security services. You want to do all you can to protect your company data, no matter the size of the business.

Ciao,
Miss Kemya

The post The Truth About Cybersecurity and Why You Need to Pay Attention appeared first on Marketing Sparkler.


5 SEO Factors That Are Critical To Increase Your Google Ranking

If you run your own website, you likely have a good idea of the importance of SEO. SEO dictates your position in search engine results. Having good SEO for your website can prove to be hugely beneficial to your business, and is something which a lot of people aim for with their own websites. Of […] The post 5 SEO Factors That Are Critical To Increase Your Google Ranking appeared first on Marketing...

If you run your own website, you likely have a good idea of the importance of SEO. SEO dictates your position in search engine results. Having good SEO for your website can prove to be hugely beneficial to your business, and is something which a lot of people aim for with their own websites. Of course, though, it can be just about impossible to improve something like this if you’re not sure what influences it. To help you out with this, this post will be exploring some of the biggest influences on your Google rankings, giving you the chance to start making improvements in the right direction.

5 SEO Factors That Are Critical To Increase Your Google Ranking

5 SEO Factors That Are Critical To Increase Your Google Ranking

Website Loading Times

People won’t wait very long for a website to load, they’ll simply moving onto their next option when they find pages hanging. You’ve probably done this as well! Google knows this, and doesn’t like to serve slow websites, as this will make their system look bad. Websites like GTMetrix can provide with you a wealth of information about the speed of your website, even giving you access to the scores which search engines will use. This can give you the chance to look for ways to optimize your website, improving its speed and its rank at the same time.

On-Site Content & Keywords

Next, it’s time to think about the content on your website. Google can only read text, and this means that you have to use this resource to its full capacity. Google offers an excellent keyword research tool, making it much easier to figure out which words you should be trying to include in your content. This leads directly into the next area, with the way that you structure your pages also having a huge impact on your SEO.

Page Structure

Your page structure is used for more than human readability. Google will use things like titles, paragraphs, and lists to get an idea of how well your website is layed out. Your pages should always start with a H1 heading, followed by H2, going all the way down to H6. It isn’t essential that you have every title type; they just need to hollow the right hierarchy. Alongside titles, your page structure will also include things like image placement and ALT tags. Sites like SEObility can help you to figure out whether or not you need to improve the structure of your pages, giving clear instructions to help you to make improvements.

Backend Setup

Most people will never see the backend of their website, leaving this area for their developer to deal with. Much of your SEO work will be done in this area, though, and this means that you have to work hard to make sure that it is set up correctly. Meta titles and descriptions should be added to pages. You should also make sure that your website is taking advantage of tools like G-Zip compression to make sure that it loads quickly. Working with your backend can be intimidating, and it can be worth asking for help if you’re worried about breaking things.

Off-Site Content (Backlinking)

Not all of the work you do towards your SEO happens on your website. In fact, nowadays, backlinking is one of the most important parts of your SEO journey, and this is something you need to take advantage of. Getting links to your website onto other sites is easier than you might expect. There are a lot of blogs which will be happy to accept free content, and you can find countless directories which will happily host links to your website. You just need to make sure that you’re choosing reputable websites for this.

The Support You Receive

Finally, as the last area to consider, it’s time to think about the help you get with your SEO. There are a few complex jobs in your business which will you do by yourself, and SEO may fall into this category. However, most people have only the most basic understanding of how this all works. Local SEO from Let’s Get Optimized is a great example of the sort of services you should be seeking for your business. Not only will they be able to improve your SEO, but they will also be able to support your other marketing efforts, and this can prove to be invaluable down the line.

 

SEO is a complex field, and many people struggle to understand it. Of course, as a big part of this, it makes sense for you to put a lot of time into making sure that you get your SEO right. Whether you go it alone or get some help, it will be crucial that you work hard at this if you want to find success.

Ciao,
Miss Kemya

The post 5 SEO Factors That Are Critical To Increase Your Google Ranking appeared first on Marketing Sparkler.


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