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Information Technology Blog - - 5 Checks before Buying Ad Servers - Information Technology Blog Bigger ad units ask for higher CPMs, but are low on their selling rates. Smaller units sell more easily, but their rates are low. For all publishers, understanding this tradeoff has been really painful for a long time. A lot of guessing in the sales team is tantamount to gambling with the money invested. But … The post 5 Checks before Buying Ad Servers appeared first on Information Technology...
Bigger ad units ask for higher CPMs, but are low on their selling rates. Smaller units sell more easily, but their rates are low. For all publishers, understanding this tradeoff has been really painful for a long time. A lot of guessing in the sales team is tantamount to gambling with the money invested. But thanks to ad server solutions, publishers can now adjust their supply to changing demands.
If you identify both, short-term and long-term advertising needs, the right ad-server solution will be easy to find. It will help in efficient daily functioning of ad operations, selling of more ads, and thereby generate higher revenue. But it’s important to know what your ad server offers. Check out these five factors.
One of the most effective methods of testing the software is live guided demonstrations. Complete the entire loop of creating one new ad, reporting its performance, and finding if you are comfortable with the flow of work. With self-service demonstrations, you can readily experiment at your convenience without being pressurized by sales people.
The process of setting up advertisements and modifying them should be easy and intuitive. Your ad server should set up all your advertiser’s ads fast, irrespective of whether you have the technical knowledge or not. Your ideal ad server will have on-page instruction and an intuitive working mode. It should ideally package complex functions into simple, intuitive, and streamlined interfaces. It should support multiple ad types, ad templates, and ad formats together. Manage your ads by using the built-in capabilities and save time and money, and reduce unnecessary complexities.
Ad servers can be of various types. Free ad servers or open-source ones exist alongside expensive ones. But what features do you need to run an effective campaign? Your company’s growth is dependent on consistent revenue. Fees acquired will be based on traffic, impressions, size, and income.
Customer service or technical support is available with the more expensive varieties. User-community support on different forums is available, but they can be unreliable for resolving critical issues. If you are resourceful, you will be able to take full advantage of free offers. Someone like a technology consultant can work on and maintain your product. Being biased in favor of free solutions might put you in a complex supply-chain strategy for just one solution.
Your ad server has to be compatible in offering additional features or tailor additional features according to specific requirements. Useful add-ons can be private branding, an ad network module, and media file management. Using a technical extension, your IT team can easily integrate all the internal business processes and ad servers.
Ad servers also have precautionary features like ad serving, ad targeting, ad tracking, and ad reporting. Look for them to ensure you are on the right track and sort your priorities as per your budget and long-term goals. Ultimately, maximum automation of your ad operations is always going to be beneficial.
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Information Technology Blog - - Speed Up Magneto 2 - Information Technology Blog It is safe to say that technology has been successful in revolutionizing human lives. The kind of things we use today would’ve been impossible to imagine if it were not for technology. But gradually, some of these can become sluggish. That is the time when you might need improvements. One such issue we’re going to … The post Speed Up Magneto 2 appeared first on Information Technology...
It is safe to say that technology has been successful in revolutionizing human lives. The kind of things we use today would’ve been impossible to imagine if it were not for technology. But gradually, some of these can become sluggish. That is the time when you might need improvements. One such issue we’re going to talk about is how you can speed up Magneto 2.
Though it may not seem something of much significance to you, it becomes enormous as your store gains popularity.
But before we see how you can manage to speed up magneto 2, you need to know what it is. Some of you might even have heard about it. Those who have no inkling whatsoever allow me to brief you about it.
Born and brought up in California, Magneto made its official appearance in 2008.
It is a platform that caters to the trend of putting your entire business online as a store. From readymade page designs to set up payment methods, it sees over everything for you. Kaushal at TechWhoop says that it is an all-in-one platform, where you can get everything you might need to own an online store.
Magneto 2 is supposedly an efficient platform, so the ones like it are not known to be slow. They’re popular because they work fluent and lightning quick. But there are certain negligences on our part which may affect its processing speed. And hence we may require to speed up Magneto 2. For instance, there may be too large images, loads of data, no matter relevant or irrelevant.
Also, other things that may cause it to slow down are faulty plugins and extensions. Factors like these can make the speed of your store falter. And thus hinder your benefits. It can reduce your regular traffic and cause you loads of losses. Therefore, to speed up, magneto two becomes utterly significant.
You can do so by altering a couple of things here and there. Let us see how and which.
Several factors work behind the curtain to slow down your platform. So we need to pull up our socks and deal with it. Here I am, with some methods that can speed up magneto two and double it up for you.
Caching is a technique that programmers have used for increasing the response time. What happens at the back end is that it saves the resources the system uses most frequently.
And when the system needs that resource again, it doesn’t have to go on all the way to fetch it. It can access it from the saved ones. When it needs a resource and hasn’t cached it, it gets the supply. And then it caches it for further use.
Varnish caching is an extended and advanced version of it, which helps to speed up magneto 2. You can turn it on by going to the advanced settings. Do one thing, go to your admin panel, to the store thereon, and then to the configurations.
From the advanced option, switch to the tab of the same name and then the system settings. To speed up magneto 2, now you need to choose the choice relating to caching. There will be one more option here to serve your purpose, the “Caching application.” Alter it to the other one that is Varnish mode of caching.
Alternatively, you can try one more caching technique. The online store will be much faster if it loads all the elements quickly, right? So to do that and to speed up magneto two as well, check out the free platform. It is an open-source resource that goes by the name Memcached.
There may be thousands of these files. You can speed up magneto two by managing these and doing it well. Minifying JS and Merging CSS and JS are two steps that you should take care of.
You can achieve both of these in the configuration portion. Then off to JS settings under developer option. Affirm both of the options in there.
But instead of speeding up, it slows things even more. Why is that? Because folks, loading of those huge bundled up files takes a lot of time. So what they gain there, they lose here.
If you want to take my advice, avoid using it.
Getting a cheap plan for something like Magneto 2 is like having a 2g internet connection for an iPhone. Jokes apart, what is the fun of owing as robust a platform with insufficient hosting. That only brings it down. So to speed up magneto 2, do upgrade to a top-notch hosting plan. Preferably the one that comes with a separate server.
A separate dedicated server won’t lag your online store in any way and will only speed up Magneto 2.
What most of us do, we see an extension, see all it has to offer and install it. Irrespective of whether we need it or not, or even how heavy it is. Thanks to wifi for the abundance of the internet. But some or most of those extensions slow down the loading of your store.
So, to speed up Magneto 2, start screening those extensions and keep only the ones, the absence of which will affect the working of your store. Eradication of unnecessary baggage will incredibly increase the store’s response time.
I’ll end on the note that everything has flaws, even something made with such precision as Magneto 2. On the one hand, are the flaws, and on the other are the ways to fix them. I’ve listed out a few methods to speed up Magneto 2. These are the ones which I thought would be most effective.
Also, there are others too, and you can explore and figure out which ones work for you. Try applying them on your online store and witness them working their magic.
Information Technology Blog - - 3 Ways Technology Can Be Used to Improve Your Personal Finances - Information Technology Blog With the new year fast approaching, now’s the time to start considering what changes you are going to make in 2020. If you’re stuck for ideas, why not go for an old and reliable resolution — improving your personal finances. By resolving to take on this challenge, come this time next year, you could very … The post 3 Ways Technology Can Be Used to Improve Your...
Information Technology Blog - - 3 Ways Technology Can Be Used to Improve Your Personal Finances - Information Technology Blog
With the new year fast approaching, now’s the time to start considering what changes you are going to make in 2020. If you’re stuck for ideas, why not go for an old and reliable resolution — improving your personal finances.
By resolving to take on this challenge, come this time next year, you could very well have earned and saved yourself a fortune.
Fortunately, thanks to technology, you need not take on the task of improving your personal finances alone. To uncover three ways tech can be used to improve your personal finances, be sure to read on.
If you haven’t yet taken the plunge and decided to embrace online banking, you are missing out on the opportunity to improve your personal finances. Once opened, an online banking account will provide you with instant access to all of your accounts in one place and at all times. This will allow you to keep a tighter grip on your spending; it will grant you direct control over your transactions and it will help you fight fraud should this form of criminality ever impact you.
Some other benefits of online banking include:
The Internet is full of helpful articles relating to personal finance… all you need to do is unearth them and then give them a read.
DisputeBee, for instance, offers comprehensive pieces of advice on the matter of how to fix your credit. This advice includes:
Determining your net worth is one of the best things you can do in your quest to improve your personal finances. Once determined, this amount will provide you with a comprehensive insight into your current financial situation — you’ll know what you can and cannot afford and you’ll gain an insight into the overall value of your assets. With this information at hand, you will then be able to develop realistic financial goals for yourself going forward.
You also don’t have to worry about spending hours scrawling through your financial books and records in order to determine your net worth. A simple Google search of ‘net worth calculators’ will pull up a host of helpful and free-to-use calculators that can be used at any time. To ensure that your net worth is calculated correctly in this instance, you must input the following information into your calculator of choice:
By using the forms of technology listed above, you’ll be sure to improve your personal finances in no time.
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Information Technology Blog - - Getting Started With Direct Store Delivery - Information Technology Blog Direct store delivery (DSD) boils down to the principle of delivering goods directly from the factory or wholesalers to retail stores. The process bypasses traditional distribution centers or warehouses. As part of the concept, drivers also often restock store shelves in addition to just delivering the goods at the loading platform. Recent studies have shown … The post Getting Started...
Direct store delivery (DSD) boils down to the principle of delivering goods directly from the factory or wholesalers to retail stores. The process bypasses traditional distribution centers or warehouses.
As part of the concept, drivers also often restock store shelves in addition to just delivering the goods at the loading platform. Recent studies have shown that many companies are planning to increase investments in DSD software to increase efficiency as well as adaptability.
Using the concept effectively requires leveraging new technology to overcome some of the challenges that are built into the process.
While the DSD method offers some key advantages, it also has some limitations. Luckily, most of the limitations can be overcome with modern technology. Some of the key requirements are:
Direct Store Delivery is one of the most trending terms in the Wholesale Industry, especially in Wholesale Distribution. It means that you distribute to retail stores one by one. Wholesalers, retailers, and manufacturers should become familiar with DSD solutions, as most customers, category buyers and others ask for it when they are wholesalers. Businesses love DSD software because the trader does all the work for them and because they never run out of the product. If the dealer does a good job, the dealer is always fully equipped with the product.
What is the problem of being a DSD distributor? Well, if you’re a small trader, that’s not really a big deal. If you are a one-man operation or distribute in one city, you will have no problems with DSD software and probably don’t need a large investment. Now, if you land a large retail chain, on the other hand, chances are they will be all over the state or all over the country. Now imagine how big of a deal it is. You’ll need a fleet of salespeople and trucks.
This is why retailers love DSD, but manufacturers prefer to deliver truckloads to one central warehouse location. There is a large investment with DSD. If you do not want the investment, you still have to go around and sell it to distributors who do have needs to leverage DSD software to increase profitability. This can take months or even years if you already have the retail accounts aligned.
The service requirements for direct delivery to the store are increasing, due to:
Direct Store Delivery can be optimized by implementing load creation and route optimization at a strategic, tactical and operational level. The main improvements that lead to cost savings and better performance are:
These developments in DSD software have a great impact on the amount of products that will be sent and the decisions that will be made about their distribution. Most high-level DSD software solutions, reliability, and transparency, but also efficiency are crucial to stay competitive. In addition, the cost of direct delivery to the store will increase due to increased labor costs, congestion and rules and restrictions, especially for the distribution of the city. Shippers and dealers want to increasingly fine-tune availability, delivery times and margins.
The DSD full-service distributors are the ones who bring the products stored in stores to market and market the account by spending several minutes or even hours in each store.
The other type, Case Droppers, are those DSD distributors who do not sell items, as the name implies, they appear from store to store. It is up to the store employees to store and market the products.
Now, what is best for your products? Well, it’s obvious. Full-Service DSD solutions are the best way to deliver products in almost any situation. You will get more sales, you will be stocked more often and if the distributor does a good job you will always have the best spots on the shelves or on the retail floor. Your products will have their appropriate pricing and the employees and managers of the stores will attach a face to your product. That is always very important.
DSD is a sales strategy that offers an alternative to centralized distribution. In 2018, DSD software enables retailers to reduce operating costs by bypassing the dealer’s distribution center. Instead, the goods travel directly from the supplier to the retail store, reducing time and money in the merchant’s profit and loss account. For companies that want a more flexible and cost-effective start to their direct delivery change, cloud-based solutions are an ideal choice of direct in-store delivery software. With web-based DSD solutions, your employees can access the same powerful software tools on a remote server that will ultimately maximize efficiency and profits.
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Information Technology Blog - - The Importance of Reviews for your Moving Company’s SEO - Information Technology Blog When it comes to different service sectors of our economy, the companies found therein could function on wildly varying principles. That being said, there are certain aspects of running a business-to-customer company that are the same regardless of what kind of services or products you’re offering, moving companies included. For instance, you need to think … The post The...
Information Technology Blog - - The Importance of Reviews for your Moving Company’s SEO - Information Technology Blog
When it comes to different service sectors of our economy, the companies found therein could function on wildly varying principles.
That being said, there are certain aspects of running a business-to-customer company that are the same regardless of what kind of services or products you’re offering, moving companies included.
For instance, you need to think about your business’ online representation. And that’s precisely why search engine optimization is crucial — the more people find your website organically, the more leads you’ll convert into customers.
But pulling this off is rarely simple; proper SEO strategies only work in the long term. And not only that, but they require tackling a wide array of aspects before you can be certain you’re getting the most out of your company’s website. As an example — the importance of reviews for the SEO value of your moving company cannot be overstated. And that’s precisely what we’re going to discuss here!
These days, there are plenty of places where you can read trustworthy reviews on all kinds of companies, and that includes reviews on local moving companies, increasing the importance of reviews for your SEO efforts.
Increasingly, people find reviews on reputable aggregate websites and try to learn more before making any final decisions. However, most renowned moving companies leave options for customers to write their own reviews and feedback on their websites as well. And that’s where we find the first benefit of customer reviews for your SEO rankings — more website content.
As you may already know, Google’s SEO algorithms are increasingly more focused on the quality of website content. In the coming years, as machine learning and big data analytics become even more precise, we can expect original and insightful content to be the single biggest contributor to any website’s SEO score.
That’s why customer feedback on your site is great — it’s an excellent source of organic content. And even if it’s not a particularly glowing review of your work, this content is bound to contain some of the keywords that are related to your moving company and services, especially your location.
Obviously, all of that increases your chances of Google recognizing your company as a valid local vendor.
As you look at all the aspects of the importance of reviews for your moving company’s SEO, there’s one crucial thing to realize. Namely, the fact that you’re not the only moving company that’s going to be focused on SEO.
It’s 2020, and even small mom-and-pop shops realize the importance of the Internet. You do not want to rest on your laurels, thinking that you’re somehow two steps ahead of everyone by sole virtue of the fact that you’ve even thought about SEO.
But simultaneously, that’s where reviews come in handy as well; they’re an oft-overlooked part of SEO. Indeed, you can bet that most of your competition will be more focused on things like search terms and website navigation. If you manage to put enough effort into utilizing reviews, you can definitely get ahead.
If you collect reviews of your moving company and structure them properly, you will have tons of content that can appear as SERPs for your customers. That’s an important part of being as visible as possible among your competitors.
In the realm of SEO, many things change basically overnight. Being an expert in this field means constantly learning and evolving at the same pace as the algorithms of major search engines. However, if there’s one thing that has definitely stood the test of time, it’s the importance of authoritative links leading back to your website.
And from a certain point of view, the same is true for excellent reviews. On this note, it’s important to understand that Google doesn’t just evaluate how well you’ve optimized your website when it assigns rankings. At the crux of the Google experience, you’ll find only one thing — user experience.
In other words, Google doesn’t want to assign a high ranking to a company that’s not high-quality and trustworthy. And that’s why positive reviews are important for your SEO positioning; they show Google that your company brings value to its target audience, and thus to search engines in general. If you manage to provide your customers with memorable high-quality services and they share their experiences online, you’ll find your way to the top of Google’s results page to be far easier.
As people who dabble in SEO mostly know, Google is known to be imprecise when it describes its ranking factors. On one hand, this is completely understandable — they don’t want to allow SEO experts to perfectly optimize every website, as that would make rankings difficult and reduce the organic nature of their user experience. On the other hand, however, there is some information that we’re definitely sure about.
And the importance of reviews for your SEO score is definitely in the latter category. When you start to develop your Google My Business page, you can even find Google’s guidelines stating that customer interaction through review responses increases your visibility.
This is because responding to your customer’s concerns and queries means that your business brings value to its niche, and thus value to Google’s users.
Finally, there’s one more positive factor that highlights the importance of reviews for your moving company’s SEO — reduced bounce rates.
If your website has a high bounce rate, you can’t really hope for extremely high SEO rankings. Such metrics signal to Google that your website does not provide enough value to your customers, and that they’re likely to go elsewhere right away.
However, reviews change all of that; studies show that people are almost 100% more likely to commit to spending money and making a purchase on a website if there are customer reviews posted by the company. In terms of moving companies, posting the positive experiences of your previous clients will show that you are trustworthy.
The post The Importance of Reviews for your Moving Company’s SEO appeared first on Information Technology Blog.
Information Technology Blog - - Top 8 Customer Retention Tools for Your Website - Information Technology Blog Customer Retention. Isn’t this something rarely focused by companies nowadays? Well, the organizations and their sales teams have almost forbidden customer retention in pursuit of concentrating more on bringing in new customers. In fact, customer retention is helpful in both ways, .i.e. increasing revenue and reducing costs. Yes, you heard it. Keeping customers coming back … The...
Customer Retention. Isn’t this something rarely focused by companies nowadays? Well, the organizations and their sales teams have almost forbidden customer retention in pursuit of concentrating more on bringing in new customers.
In fact, customer retention is helpful in both ways, .i.e. increasing revenue and reducing costs. Yes, you heard it.
Keeping customers coming back helps in higher ROI at 5-25 times less cost.
Let me help you believe this with a few stats.
A recent Gartner study mentioned that A 5% increase in customer retention can increase business profits by 25%.
82% of companies agree that retention is cheaper than acquisition – Emarsys research
Existing customers spend 67% more than the newly acquired customer – Business.com.
Customers are undoubtedly the biggest asset to businesses. But, focusing only on new customers and not on existing customers can be a significant loss. Business owners must not underestimate the power of a loyal customer base.
The strategy/process built by organizations to convert one time buyers into returning customers is called customer retention. These activities used to increase the number of repeating customers also helps in increasing the profitability of each customer.
Basically, customer retention is how you build customer relationships and help your customers get value from your products.
There are many reasons customer retention is a crucial factor for a business. Customer acquisition is more expensive than retaining an existing customer being at the top of the list.
Keeping customers loyal to your brand after their first purchase is highly profitable. And keeping those existing customers happy with a robust customer retention strategy also helps you experience the power of word-of-mouth marketing. Even though there are numerous marketing strategies, word of mouth remains the most potent and effective way to promote the brand and products. The trust you get from your happy customers will drive more sales and also decrease the advertising costs saving you a considerable amount of money. Apart from that, it also offers you an opportunity to build a constructive relationship with your customers and improve customer experience in your store.
Now that you know the importance of customer retention, it is high time for you to build a solid customer retention strategy and make the most out of it. There are a lot of ways to enhance the customer retention of your store. Interact with customers on social media to ensure their experience on your website, email marketing, and others.
Well, here are the best practices to utilize in order to increase the customer retention of your website.
75% of consumers say they favor companies that offer rewards – A recent Bond report
The customer loyalty program is one of the most excellent ways to increase customer retention and boost customer loyalty to your brand. With a customer loyalty program, you can reward your customers with incentives to come back and shop again. Once your customer opts in for the loyalty program, delight them with exclusive offers, a glance of your new products, notification of ongoing offers, etc. This royal feeling will help you make them feel valued and is an excellent way to keep customers coming back to your website. The more they shop, the more they are rewarded. You can reward customers for more than just shopping, like writing reviews, referral rewards, social sharing rewards. The program helps you maintain a loyal customer base and gain new customers recommended by your existing ones.
Setting realistic expectations help improve customer retention rate with a considerable impact. This is a process that can have a significant impact on a business’s ability to keep customers. For instance, if you own an e-commerce store, when a customer orders something and has to wait for nearly two weeks, he/she tends to get annoyed. But if you inform them while they are ordering that the order might take a little longer and keep them up to date with the status every day, they will at least thank you for updating and won’t be annoyed for late delivery. There are various ways to keep them informed. You can have transparent shipping information on your website, keep them updated through emails or text messages.
And while you are setting realistic expectations, make sure you don’t under deliver the product or service in any way. Whether it is about meeting the deadline or expected quality, if your goal is to retain the customer, never over-promise and under deliver.
It isn’t easy to improve the services or products if you don’t know how your customers feel about it. There must be a process to collect the customer’s feedback and share it with the respective team members. Whether positive or negative, feedback must be collected and analyzed. You can ask for feedback from the customer via email or by developing a survey. With this, customers feel valued and the businesses can improve overall customer experience with the insights received from customers. We can’t see the flaws of our product or service, as well as a customer, can, so it is always a great idea to collect feedback. You can also keep watching what your customers are talking about your brand on social media or other parts of the web.
A communication calendar is a chart that keeps track of communication done with your customers. If customers don’t interact with your brand for a while, your team must be proactive in reaching out to them and re-establishing the communication. Maintaining a communication calendar will help you get in touch with them and make them feel special every once in a while. A customer that feels valued is surely coming back and purchasing from your business. For example, if a customer’s subscription is coming to an end, you can send them reminder emails for renewal and offer them some discount on renewal to influence their decision quickly.
As a business owner, you are more experienced in your products than a client who just visited your store. In cases of products or services, having a smart product recommendation at the time of purchase. Not only does it help the customer find what they are looking for, but it also helps the business owner with increased sales. For example, if you have a jewelry store and a person is looking for a necklace, you must start recommending the earrings that go along with the necklace they are looking at.
If you are a services-based business, when a customer is planning to develop a website, you can start recommending the themes that go along with the idea of his business.
This way, customers feel special and that is obviously rewarding your business with increased customer retention.
A support system is added to a business to improve the overall customer experience and customer satisfaction. It can be anything, a help desk, or a live chat, basically, something that helps your customers get the answers to their queries on the spot. Having a customer support system can help you resolve customer issues efficiently and quickly, resulting in customer delight. A customer tends to forgive a mistake that happened when it is solved quickly. A support system allows you to engage with customers in real-time. For example, if a food delivery guy or the restaurant makes a mistake, live chat support on Zomato or Swiggy helps the customer get their issue resolved. The support team must deliver the best possible solution to the customers.
Personalization is winning customers in almost every sector nowadays. It allows businesses to increase customer retention with well-crafted and relevant customer experience. With personalization, you can collect data about your customers, which can be later used to offer personalized recommendations or exclusive offers to the customers. Utilizing personalization through email is the simplest way and is highly beneficial to increase customer retention. When you address the customer by their name and offer them an exclusive discount on their birthday/anniversary, they will be forever loyal to your brand. Turn the data into personalized information and make the most out of it.
Email marketing is one of the most efficient marketing tactics and is a crucial factor for customer retention. The email marketing campaign implemented rightly can help boost conversions, increase customer retention, and generate more revenue. There are specific ways to follow; you can send a thank you email to your new customers, recommend some products or send them the latest offers to the customers to make them feel valuable and stick around your brand. Engage with your customers and acknowledge their requirements.
Customer retention is the future of business growth. Attracting new customers with compelling content and marketing is no more enough to sustain the business. In the fierce competition, to stand out of the crowd, it is necessary to retain customers by offering extraordinary customer services. Whether it is increasing customer retention or revenue, everything surrounds a persuasive customer experience strategy. So, make sure you ace the customer experience.
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