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  • August 11, 2015 01:44:10 AM
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Inbound marketing refers to marketing that helps to bring visitors in through content they are looking for, instead of having to go out through broad and general means to lure prospects and get their attention. Our goal is to enable your company to be easily found, get customers to look for you instead of you looking for them, and draw customers to your website and product through interesting presentation and useful content.

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Launching An International Digital Marketing Strategy

If your business website is currently only visible in one language, you are missing out HUGE opportunities! As long as your business is able to adapt to sales and orders from foreign markets, adopting an international approach to your digital marketing strategy should be something right at the forefront of your marketing plan over the coming [...] The post Launching An International Digital Marketing Strategy appeared first on Avada...

If your business website is currently only visible in one language, you are missing out HUGE opportunities! As long as your business is able to adapt to sales and orders from foreign markets, adopting an international approach to your digital marketing strategy should be something right at the forefront of your marketing plan over the coming 12 months.

A recent study has shown that half of Fortune 500 companies have NOT translated their website into other languages, suggesting that even those right at the top of the business ladder are being slow to take this innovative, yet almost essential approach. Yes, it can be a little daunting to think on the prospect of receiving and fulfilling inquiries and orders from across the globe, but the internet enables this for the right businesses, and a strategic international approach can allow revenues to grow significantly in a relatively short period of time.  As such, we caught up with Liam from Identify Web Design to have a chat on the right approach to launching an international digital strategy.

There’s a little more to an international digital marketing strategy than just translating your website, however as with most marketing approaches in 2015, that’s where it all begins, and the first (and most important) stage is to ensure that your site is accessible in the native language of your target markets. Whether that’s a handful of different markets and languages or a considerable number, the approach remains the same; you need to have a dedicated language-specific version of your website if you want to succeed in a territory.

The Best Approach – ccTLD vs Subdirectories

The bottom line is that if you want to expand into new territories, you NEED a well-translated version of your site in the native language of each of these territories. This isn’t an it would be nice to have, but a MUST HAVE, without which you’ll struggle to generate any sort of traction in other countries. When it comes to online behavior, it’s important to portray trust and by offering a translation in the first-language of your visitors.

To answer a common question; FORGET GOOGLE TRANSLATE. From an SEO perspective, Google will not index dynamic content generated by this widget, and for this purpose, it’s as good as useless for SEO. You need to have dedicated language-specific versions of your site, however this also leads to the debate as to whether you should go down the route of separate ccTLD’s (country-code top level domains) or whether you should choose to keep everything under one roof and launch language-versions on sub-domains or in sub-directories. As far as we’re concerned, it should be a sub-directory route every time, however according to Matinée Multilingual’s recent article, “Launching A Multilingual Website – ccTLD or One Main Domain?“, they look at this common debate in a little more detail.

If you’re lucky enough that your website has been developed in WordPress; you’re in luck as you’ll find a brilliant plugin called ‘WPML’ (WordPress Multilingual), which will do much of the hard work for you, so long as you’ve had a manual translation put together of your site.

At the end of the day, far few businesses are adopting an international approach to digital marketing and this is nothing other than lost opportunities. Don’t be the one who falls behind, start planning your entry into new territories and begin crafting your strategy to turn your business into one of the main international players in your industry.

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The post Launching An International Digital Marketing Strategy appeared first on Avada Creative.


Learn The Best Influencer Marketing Strategies With Zaful Affiliate Program

Zaful is one of the best online fashion stores and people who are interested in fashion will have definitely heard of it. This company is well known for its excellent products and offers free shipping all over the world along with a money-back guarantee. Zaful is also known for the fastest influencer program which reached [...] The post Learn The Best Influencer Marketing Strategies With Zaful Affiliate Program appeared first on Avada...

Zaful is one of the best online fashion stores and people who are interested in fashion will have definitely heard of it. This company is well known for its excellent products and offers free shipping all over the world along with a money-back guarantee.

Zaful is also known for the fastest influencer program which reached one million users. When we talk about influencer marketing then there is a lesson we can learn from the one created by Zaful.

The Zaful Influencer Program

It is reliable and impressive and as mentioned above has created results very fast. This company has formed an association with FirstGrabber and this latter company is the most trusted name in the industry. This is what makes the Zaful influencer program more reliable. There are many other brands on FirstGrabber but ZAful is the best one that teaches how to launch a powerful influencer marketing strategy.

Anyone Can Join the Program

The company does not just include influencers but also welcomes agencies and individuals.

Influencers – Zaful particularly works with fashion influencers, but it is not so strict regarding who to include, and even if your niche is not fashion you can try to apply.

The best part is that influencers who have 2000 or more followers also get free clothes from Zaful. However, you will have to wear clothes and post videos or pictures of them along with tagging the company. Some even get sponsored by Zaful.

Agencies – there are a large number of services offered to agency accounts. These include API services, coupons, postback services, data feeds, banners, and videos. These services can be used to reach a wider audience without much effort on your part.

Individuals – the criteria for eligibility as an individual is quite simple in that all you need is a social media account. You can also request for free clothes but the company may not entertain all requests for free clothes.

There is a lot to learn from the influencer marketing strategy of Zaful which has grown its influencer marketing program 6 times bigger in the last three years or so. The company has broken the record with 37 thousand influencers worldwide.

Intelligent Data Systems

Here you can see that managing such a vast pool of influencers is very difficult and to overcome this the company has built its own internal CMMS system a few years earlier. This system can manage and track all the agencies and influencers and improve the efficiency in financial flow, archiving, contract record, and performance evaluation.

The other intelligent data system used by the company is the one that acts as the KPI detector. IT also evaluates the performance of every influencer and according to the influencer manager of Zaful – Claire Wang these tools make it much easier and efficient to collaborate with influencers with such tools at hand.

The company says that earlier all you could do was track the number of followers many of which were what is known as zombie followers who did not interact. On the other hand, now it is possible to see the brand impact, conversion rate, and the ability to reach the target audience of each influencer. This allows the company to adjust its cooperation model and strategy when necessary.

The Win-win Attitude in Partnership

 The importance of influencer marketing is rising because more and more millennial consumers consider the recommendations of their peers before making buying decisions. Here you need to understand that while influencer marketing is a boon it comes with its own set of challenges.

When it comes to collaborations across borders you may find it difficult to restrain the other party from breaking a contract, particularly for small deals. The influencer manager of Zaful Claire Wang has worked with agencies as well as individual influencers in the past few years.

Even though she has a lot of experience working with influencers and agencies there are still chances that the influencers can break the contract. It has happened with them earlier when the Zaful Instagram account was taken advantage of because it had about 3 million followers. There were the unfriendly influencers who tried to get more followers by smearing Zaful publicly. However, now they have the tools to keep track records and protect both sides. This, in turn, makes the collaboration smoother and simpler.

The company always aims at a win-win partnership in the long run and they have more than 37k influencers currently compared to 5k just a few years earlier. They are sure that they will not stop improving collaboration with influencers personally and professionally.

Zaful Affiliate Marketing Strategy in 2019

As the affiliate develops, in the case of Zaful it is growing into a system of high-value partnerships. This is an important step because earlier it was just add-on value for marketing organizations. Instead of traditional relationships, there is a rise in the concept of influencer marketing that is emerging as a rewarding career as well. The affiliates of Zaful are happy with the company and putting their best foot forward in order to enhance the sales and profitability of their affiliate marketing program which is now combined with the influencer marketing program.

According to the statistics of 2018 one-tenth of the sales achieved by Zaful came from affiliate marketing. The company then decided to launch international events and get engaged with their global partners. In the year 2019, they aimed at transforming the internal affiliate strategy and upgraded its content structure.

In the year 2019, they aimed at focusing their marketing on quality content with a high level of incentive policy in content networking. They also decided to integrate the affiliate marketing with influencer marketing and this strategy dramatically proved good results.

Conclusion

Over the years Zaful influencer program has proved to be one of the best influencer programs. Other companies can take a lesson from the book of Zaful in the way that they have grown their influencer marketing program along with affiliate marketing. The growth of Zaful as a renowned name in fashion clothing can be considered to be a result of smart influencer marketing strategies.

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The post Learn The Best Influencer Marketing Strategies With Zaful Affiliate Program appeared first on Avada Creative.


Enhance Your Search Engine Listing With Rich Snippets

Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages.  Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google [...] The post Enhance Your Search Engine Listing With Rich Snippets appeared first on Avada...

Rich Snippet displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa in their web pages.  Google does not guarantee that the use of these open standards will result in rich snippets, but webmasters have the option to contact Google for its inclusion.

Why use Rich Snippets?

The listing with the Rich Snippet ranked higher than the listing without. Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query.

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If Google understands the content on your pages, it can create rich snippets, detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.

Types of Rich Snippets:

  • Breadcrumbs
  • Events
  • Music
  • Organizations
  • People
  • Products
  • Recipes
  • Review ratings
  • Reviews
  • Software applications
  • Videos

How to implement?

Pick a data format and include the markup in your content.  Google suggests using microdata, as outlined at schema.org, but any of the three formats below are acceptable. You don’t need any prior knowledge of these formats, just a basic knowledge of HTML. Mark your content. Google supports rich snippets for these content types:

  • Reviews
  • People
  • Products
  • Businesses and organizations
  • Recipes
  • Events
  • Music

You can find formatting help here. Next test your data with the Rich Snippet Tool.

Make sure to also setup Google Authorship

Why again you ask?  Simply because the page with the Google Authorship tag ranked higher than the listing without.

  1. Create a Google+ Profile
    • Remember to upload a high quality headshot and fill out some profile information such as hometown, etc.
  2. Go to plus.google.com/authorship, sign up with your email and click on the verification link sent to you.

If you don’t want to verify your email address, you can also link your content to your Google profile. Set up authorship by linking your content to your Google+ profile Create a link to your Google+ profile from your webpage, like this: [box type=”shadow” ]<a href=”[profile_url]?rel=author”>Google</a>[/box] Replace [profile_url] with the your Google+ profile URL, like this: [box type=”shadow” ]<a href=”https://plus.google.com/112643716740116237079?rel=author”>Google</a>[/box] Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile. Add a reciprocal link back from your profile to the site(s) you just updated. Edit the Contributor To section of your Google+ profile.  In the dialog that appears, click Add custom link, and then enter the website URL.  If you want, click the drop-down list to specify who can see the link. Click Save.

authorship-serp1

Done

That’s it! Once you’ve added and tested your rich snippets markup, Google will discover it the next time we crawl your site. A few points to note:

  • It may take some time for rich snippets to appear in search results or Place Pages.
  • If rich snippets aren’t appearing for your site, see possible reasons why.
  • Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google doesn’t guarantee to use your markup.

 

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The post Enhance Your Search Engine Listing With Rich Snippets appeared first on Avada Creative.


Why Responsive Web Design is Important For SEO

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer [...] The post Why Responsive Web Design is Important For SEO appeared first on Avada...

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer a mobile-friendly version offer a far better level of user experience. Of course, this means that if your businesses website isn’t responsive, you’re missing out on opportunities and likely almost freely giving work away to your competitors.  Here we’ve teamed up with Newcastle-Upon-Tyne web designers, Way Fresh. to outline just why responsive web design is SO important for SME’s.

Superior User Experience

The bottom line of responsive web design is that you’ll be offering EVERY USER a superior browsing experience, regardless of the device which they’re using. Whether they’re using a desktop, tablet or mobile device, they’ll be using a site that works for them and displays content accordingly.  In a world of multiple different sizes of phones, tablets and desktop displays, offering a ‘one-size-fits-all’ solution is no longer acceptable and you’ll quickly find that you’re neglecting large parts of your target market.

The trick with responsive web design is knowing what to display.  For example, a mobile version doesn’t necessarily need to display every little detail like a slider, but on a desktop site, it would make more sense.  It’s about creating a compromise in which the user experience and expectations are delivered across each device. If a slider takes up too much screen space on mobile, ditch it!  It’s more important that your mobile version is easy to navigate.

Better Conversion Rates

If you’re not serving an optimized site based upon different devices, you’re almost certainly missing out on all important conversions. If a user is struggling to find what they’re looking for when browsing on a mobile site or even has to zoom in and scroll to see what you’re offering, there’s a good chance they’ll leave your site and look elsewhere. Even if you’ve got a superior offering, first impressions really do count and it’s absolutely vital that you consider your conversion path.

Responsive web design allows you to offer calls to action based upon the needs and requirements of a browser on different devices, while still utilizing only one main site rather than sub-domains or separate mobile sites.

The bottom line of any business and website is to encourage conversions, and without a responsive site, you’ll quickly find that you’ll struggle to achieve this.

Better Search Rankings

As outlined above, Google rolled out their ‘mobile-friendly’ update back in April, and as such, it should now be seen almost as a necessity to offer a premium mobile browsing experience. While you may have previously held onto strong mobile search positions with a desktop-only site, you’ll now likely struggle without placement on mobile devices as mobile searches are estimated to have now surpassed desktop searches; that’s a lot of potential traffic to be missing out on!

The search engines are still THE single most important method of discovery for suppliers of both products and services across most industries and the last thing you want is to be losing ground due to having an outdated desktop-only website.

At the end of the day, responsive isn’t the future of web design, it’s the present, and if you’re not utilizing it as part of your mobile search strategy, there’s every chance you’re missing out on all important deals.

Republished by Blog Post Promoter

The post Why Responsive Web Design is Important For SEO appeared first on Avada Creative.


How to Use Google Adwords for SEO Keyword Research

Research of keywords means it is a process which determines which keywords are to be used in search engines by consumers. But, main question is, how is research of keywords is done? To answer to this question is simple, Google Adwords. This is very useful tool for performing seo services. You can start doing research by [...] The post How to Use Google Adwords for SEO Keyword Research appeared first on Avada...

Research of keywords means it is a process which determines which keywords are to be used in search engines by consumers. But, main question is, how is research of keywords is done? To answer to this question is simple, Google Adwords. This is very useful tool for performing seo services. You can start doing research by making use of broadest keywords relating to your website. Before starting you should take care of few filter settings. First you should set your preferred language. Next you should set the location of your audience. If you want to target a global audience then you should set it to all countries. Once all these settings are done you should find the best keywords that give you the best search volume.


At the end you will come up with the list of 10 to 15 keywords related to your article or website.   Try to eliminate least relevant ones till you find only three to four strong keywords.   Take these keywords and write good content emphasizing your keywords; build links for your content from relevant websites to help give your article or webpage relevance for searches.

Author of this article is a freelance writer and blogger. He has written contents for many different sites and written many blog posts. He has developed a website which is totally dedicated on how to prevent hacking and other good information about the same.

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The post How to Use Google Adwords for SEO Keyword Research appeared first on Avada Creative.


Web Hosting Tips for Creating an SEO-Optimized Site

Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have [...] The post Web Hosting Tips for Creating an SEO-Optimized Site appeared first on Avada...

Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have created, then ensuring you are in good hands is essential. You must also ensure that your website is poised as it should be for ultimate success and traffic. Understanding web hosting One of the first things you have to understand is exactly what web hosting is. When a website is created, the information has to be stored someplace online. This needs to be easy to access by potential visitors all around the world. The company that provides bandwidth and space for websites is referred to as the web hosting service.

What type of web hosting do you need? There are a number of different web hosting options available, with the three major ones being: dedicated, reseller and shared.

  • Dedicated: This is when you want to ensure your website is the only one on a server. While it is more costly than the other options, it is good if you have a large website with lots of daily traffic.
  • Shared: This allows you to share server space with other businesses. This is a very affordable option for businesses that may have a smaller budget.
  • Reseller: For anyone attempting to begin their own web hosting business.

You should carefully consider what type of hosting provider would be right for you. Do you have large amounts of traffic on a consistent basis? If so, you should choose a dedicated server. Yet, if you have a smaller business, want a website but don’t want to spend too much money, then the shared server will be the best option. Don’t fall for the free domain gimmick While a free domain may sound appealing, there are a certain number of things you should consider prior to agreeing to this:

  • Who actually owns the domain? While the domain may be free, the hosting company will retain ownership of it. This means that you will either be stuck with the company forever, or have to purchase the domain for a large amount.
  • Renewal cost? While the first year may be fore, they may charge you a hefty sum to renew it. In some cases this can be 200 percent more than the average cost of a domain name.

It is a good idea to ask plenty of questions while you are researching in order to understand who will actually own the domain and that the renewal fees are at an acceptable rate. What to consider when purchasing web hosting Now that you have a basic understanding of the way web hosting works, there are certain things you need to consider prior to making a purchase:

  • Price: How much does the web hosting company charge for services?
  • Space: How much space is offered with the service for your files and other information?
  • Bandwidth: You need to ensure the bandwidth can support the traffic you have coming to your site.
  • Support and Safety: Any quality service will offer round the clock service for issues or questions.
  • Control Panel: You need to find a service that offers an easy to use and understand control panel.
  • OS: The operating system will play a huge role in how the web hosting service is managed.

Make sure to back everything up While most web hosting providers claim to provide backup services for websites, you should still do your own. This will ensure that no matter what happens with the web hosting service, you have the information you need to get your site back online quickly. If you fail to do this and the web hosting service goes under, shuts down or goes offline you may find that you o longer have your website or the information that was on it. Avoid long-term contracts There are a number of companies that may try to rope you into service for two or more years. However, having to be locked into something like this may be detrimental to your company. Signing up on a month to month basis may be ideal for smaller companies that are unsure of how to keep the site up and going or if it will be successful. When it comes to the hosting service you choose, you cannot afford to cut corners or take chances on an unknown company that you cannot find may reviews about. This may leave you with a website that simply does not perform the way you need it to. Using the tips and information here will help you find the right web hosting service and ensure it is implemented in a way that will ensure success for your business and for your website.

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The post Web Hosting Tips for Creating an SEO-Optimized Site appeared first on Avada Creative.


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