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  • August 11, 2015 05:44:10 AM
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A Little About Us

Inbound marketing refers to marketing that helps to bring visitors in through content they are looking for, instead of having to go out through broad and general means to lure prospects and get their attention. Our goal is to enable your company to be easily found, get customers to look for you instead of you looking for them, and draw customers to your website and product through interesting presentation and useful content.

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How to Increase Conversions for your Affiliate Marketing Campaigns?

Affiliate marketing can be a great additional source of income, and many affiliates even turn it into their full-time jobs. Yet, most new and even moderately experienced publishers experience frustration caused by low conversion rates. If you want your profit to grow, you have to invest time and effort, learn the trick of the trade...

Affiliate marketing can be a great additional source of income, and many affiliates even turn it into their full-time jobs. Yet, most new and even moderately experienced publishers experience frustration caused by low conversion rates.

If you want your profit to grow, you have to invest time and effort, learn the trick of the trade from different sources, apply that knowledge, and keep an eye out for any new advancements in their field. This may be too much for a beginner and can deter you from reaching your true potential. That is why we have compiled a list of steps you can take to gain your audience’s trust and increase your conversions.

Website Performance

Having a website that doesn’t perform well can hinder your business immensely. Internet users nowadays are used to sites that are easy to navigate, search, and use on all devices. Additionally, they want to navigate to pages of interest quickly and without waiting. This means you will have to dedicate some time to figure out how to approach these demands. Fortunately, we are here to give you some guidelines.

You should build, maintain, and upgrade your site with user experience first and foremost. Take the time to research tools most affiliate marketers use and pick ones that suit your needs the most. We recommend using different tracking options, such as A/B testing and heat maps to see exactly how your visitors interact with your site, and if there are some details you could change up to get more conversions.

For example, moving your call-to-action buttons to a spot on a page that shows a great amount of activity may influence your visitors to click it more. You really can’t predict exactly how people will interact with your site and which layout, calls-to-action, headlines and other elements of the page perform best until you test them against one another. A/B testing allows you to do just that and make an informed decision when implementing any change to your pages.

Content

Your content shouldn’t be only a vessel to promote affiliate codes. The fact of the matter is, not many people like the feeling of being sold something. On the other hand, they most certainly enjoy reading and watching well-crafted content. This has several repercussions but gives affiliates some great directions about their content.

Firstly, you should choose a topic that truly interests you if you haven’t already started creating content. You may think this means you will have to be an expert or at least well-versed on the matter, but the truth is, people at all stages of knowledge search the internet for inspiration and answers, and learning along the way can be an inspiration for writing or filming some truly valuable articles and videos.

Secondly, you should adjust the format of your content to the most searched keywords. The truth is, not many niches are ruled by a single product or service. Hence, many people look into different companies providing these goods and want to learn more about them before they decide which one they prefer. That is why you should make at least a few product reviews, tutorials, and product comparisons, depending on what you are promoting.

Lastly, the products should be incorporated into the content organically and presented honestly and objectively. The way you are presenting them should reflect the rest of the content you have created prior, and allow you to showcase your biggest strengths when It comes to creating content.

Products

Accepting an offer that comes your way may be tempting. Namely, you will promote many products and, thus, make more money. Yet, time and time again this strategy proved to be faulty. Again, if you want your audience to trust you, you will have to provide its members with some tangible value. If you follow the first two tips, you will do that through the initial impression and continuous valuable content. The third step is to provide value through the items you are promoting themselves.

Think about these questions:

  • Will this product be valuable to my audience?
  • Is it related to the content I usually make? If not, will it be useful to everyone, no matter their interests (this applies to more universal verticals, such as finance)?
  • Is the product actually high quality?
  • Are my visitors, knowing their spending habits and online behavior, going to be able to purchase this product?

If the answer to all four questions is yes, you should take the chance and accept the offer.

Stop Cart Abandonment

There are some additional steps to make sure your visitors actually complete their conversions. One of the biggest problems affiliates face is shopping cart abandonment. In other words – users will go through the motions and put an item in their cart and leave it when they are supposed to enter their credit card data. This can get very frustrating, but we are here to give you some tips on how to avoid cart abandonment.

Make sure the last stretch of the shopping experience goes smoothly. This means you should have a great landing page with no distractions, to make going through the purchase a logical next step. The page should showcase the product’s biggest benefits and contain a compelling, yet condensed, call to action.

Another element to keep an eye out for is the length of your purchase form. As a rule of thumb, if you are asking for more information, you are giving users more time to change their minds. Hence, you should only ask for information you absolutely need to complete the conversion.

There are more methods to keep your audience engaged and stop them from leaving their cart. These include setting up a pop-up that shows up when users are about to leave the site, including user reviews and testimonials as well as security signals and certifications, or a money-back guarantee. Lastly, you can use remarketing products abandoned in a cart to the users who left them there.

As you can see, user experience is key to increasing conversions. Your site’s visitors should come to your site because they are interested in a topic, but stay because they enjoy both your unique take on the topic and the features of the site itself. You should make sure to offer some value yourself first and get the audience to care about and trust you. Only then they will be inclined to support you monetarily as well.

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How to Use Google Adwords for SEO Keyword Research

Research of keywords means it is a process which determines which keywords are to be used in search engines by consumers. But, main question is, how is research of keywords is done? To answer to this question is simple, Google Adwords. This is very useful tool for performing seo services. You can start doing research by...

Research of keywords means it is a process which determines which keywords are to be used in search engines by consumers. But, main question is, how is research of keywords is done? To answer to this question is simple, Google Adwords. This is very useful tool for performing seo services. You can start doing research by making use of broadest keywords relating to your website. Before starting you should take care of few filter settings. First you should set your preferred language. Next you should set the location of your audience. If you want to target a global audience then you should set it to all countries. Once all these settings are done you should find the best keywords that give you the best search volume.


At the end you will come up with the list of 10 to 15 keywords related to your article or website.   Try to eliminate least relevant ones till you find only three to four strong keywords.   Take these keywords and write good content emphasizing your keywords; build links for your content from relevant websites to help give your article or webpage relevance for searches.

Author of this article is a freelance writer and blogger. He has written contents for many different sites and written many blog posts. He has developed a website which is totally dedicated on how to prevent hacking and other good information about the same.

Republished by Blog Post Promoter


Web Hosting Tips for Creating an SEO-Optimized Site

Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have...

Finding the right hosting service is essential for every website. In fact, it is the very foundation of your site, your brand and your entire business. Any possibility of downtime of the server can damage everything you have worked so hard to develop over the years. If you are serious about the website you have created, then ensuring you are in good hands is essential. You must also ensure that your website is poised as it should be for ultimate success and traffic. Understanding web hosting One of the first things you have to understand is exactly what web hosting is. When a website is created, the information has to be stored someplace online. This needs to be easy to access by potential visitors all around the world. The company that provides bandwidth and space for websites is referred to as the web hosting service.

What type of web hosting do you need? There are a number of different web hosting options available, with the three major ones being: dedicated, reseller and shared.

  • Dedicated: This is when you want to ensure your website is the only one on a server. While it is more costly than the other options, it is good if you have a large website with lots of daily traffic.
  • Shared: This allows you to share server space with other businesses. This is a very affordable option for businesses that may have a smaller budget.
  • Reseller: For anyone attempting to begin their own web hosting business.

You should carefully consider what type of hosting provider would be right for you. Do you have large amounts of traffic on a consistent basis? If so, you should choose a dedicated server. Yet, if you have a smaller business, want a website but don’t want to spend too much money, then the shared server will be the best option. Don’t fall for the free domain gimmick While a free domain may sound appealing, there are a certain number of things you should consider prior to agreeing to this:

  • Who actually owns the domain? While the domain may be free, the hosting company will retain ownership of it. This means that you will either be stuck with the company forever, or have to purchase the domain for a large amount.
  • Renewal cost? While the first year may be fore, they may charge you a hefty sum to renew it. In some cases this can be 200 percent more than the average cost of a domain name.

It is a good idea to ask plenty of questions while you are researching in order to understand who will actually own the domain and that the renewal fees are at an acceptable rate. What to consider when purchasing web hosting Now that you have a basic understanding of the way web hosting works, there are certain things you need to consider prior to making a purchase:

  • Price: How much does the web hosting company charge for services?
  • Space: How much space is offered with the service for your files and other information?
  • Bandwidth: You need to ensure the bandwidth can support the traffic you have coming to your site.
  • Support and Safety: Any quality service will offer round the clock service for issues or questions.
  • Control Panel: You need to find a service that offers an easy to use and understand control panel.
  • OS: The operating system will play a huge role in how the web hosting service is managed.

Make sure to back everything up While most web hosting providers claim to provide backup services for websites, you should still do your own. This will ensure that no matter what happens with the web hosting service, you have the information you need to get your site back online quickly. If you fail to do this and the web hosting service goes under, shuts down or goes offline you may find that you o longer have your website or the information that was on it. Avoid long-term contracts There are a number of companies that may try to rope you into service for two or more years. However, having to be locked into something like this may be detrimental to your company. Signing up on a month to month basis may be ideal for smaller companies that are unsure of how to keep the site up and going or if it will be successful. When it comes to the hosting service you choose, you cannot afford to cut corners or take chances on an unknown company that you cannot find may reviews about. This may leave you with a website that simply does not perform the way you need it to. Using the tips and information here will help you find the right web hosting service and ensure it is implemented in a way that will ensure success for your business and for your website.

Republished by Blog Post Promoter


Why Responsive Web Design is Important For SEO

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer...

If you’re not considering mobile as part of your digital marketing strategy, you need to pinch yourself and ask why not! Back in April, Google launched their ‘mobilegeddon’ algorithm which looked to knock down the rankings (on a mobile search, at least) those sites who aren’t mobile friendly; the justification being that those sites which DO offer a mobile-friendly version offer a far better level of user experience. Of course, this means that if your businesses website isn’t responsive, you’re missing out on opportunities and likely almost freely giving work away to your competitors.  Here we’ve teamed up with Newcastle-Upon-Tyne web designers, Way Fresh. to outline just why responsive web design is SO important for SME’s.

Superior User Experience

The bottom line of responsive web design is that you’ll be offering EVERY USER a superior browsing experience, regardless of the device which they’re using. Whether they’re using a desktop, tablet or mobile device, they’ll be using a site that works for them and displays content accordingly.  In a world of multiple different sizes of phones, tablets and desktop displays, offering a ‘one-size-fits-all’ solution is no longer acceptable and you’ll quickly find that you’re neglecting large parts of your target market.

The trick with responsive web design is knowing what to display.  For example, a mobile version doesn’t necessarily need to display every little detail like a slider, but on a desktop site, it would make more sense.  It’s about creating a compromise in which the user experience and expectations are delivered across each device. If a slider takes up too much screen space on mobile, ditch it!  It’s more important that your mobile version is easy to navigate.

Better Conversion Rates

If you’re not serving an optimized site based upon different devices, you’re almost certainly missing out on all important conversions. If a user is struggling to find what they’re looking for when browsing on a mobile site or even has to zoom in and scroll to see what you’re offering, there’s a good chance they’ll leave your site and look elsewhere. Even if you’ve got a superior offering, first impressions really do count and it’s absolutely vital that you consider your conversion path.

Responsive web design allows you to offer calls to action based upon the needs and requirements of a browser on different devices, while still utilizing only one main site rather than sub-domains or separate mobile sites.

The bottom line of any business and website is to encourage conversions, and without a responsive site, you’ll quickly find that you’ll struggle to achieve this.

Better Search Rankings

As outlined above, Google rolled out their ‘mobile-friendly’ update back in April, and as such, it should now be seen almost as a necessity to offer a premium mobile browsing experience. While you may have previously held onto strong mobile search positions with a desktop-only site, you’ll now likely struggle without placement on mobile devices as mobile searches are estimated to have now surpassed desktop searches; that’s a lot of potential traffic to be missing out on!

The search engines are still THE single most important method of discovery for suppliers of both products and services across most industries and the last thing you want is to be losing ground due to having an outdated desktop-only website.

At the end of the day, responsive isn’t the future of web design, it’s the present, and if you’re not utilizing it as part of your mobile search strategy, there’s every chance you’re missing out on all important deals.

Republished by Blog Post Promoter


The Simplest Ways to Build Your Own Website

There are many ways for you to create a fine website, and you will find that there are many website building tools that you may use to your advantage. You will notice that your website is grown from a natural place, and you will have complete control over the situation. This article explains how you...

There are many ways for you to create a fine website, and you will find that there are many website building tools that you may use to your advantage. You will notice that your website is grown from a natural place, and you will have complete control over the situation. This article explains how you may build your website, and you will feel as though your website has improved more because you were given free reign to work. Someone who takes these tips seriously will notice that their site looks professional and is inviting because of the work they have done.

How Do You Build the Site?

You must find a website builder program that will help you protect your designs. There are many different people who will build their own sites using these products, and they will find that the builder takes them through each part of the process. You need not know what you are doing when you start, and the builder will act as a tutorial for your design work. You will create a website you are proud of, and you will find that the site looks much better simply because you went through it step by step.

How Do You Create Better Art?

You may create art and backgrounds for your site at any time, and the site will help you use the pictures and designs you have collected. There are many people who are hoping to ensure that they will have a site that looks like it was made in their style, and you may use the background editor to build the site in the right way. You have a number of options to make each page look a certain way, and you will find that the pages look different when they have been organized in the website builder.

The Design of The Site Navigation

The navigation on the site must be organized properly, and you will find that there are a number of things you may do to navigate the site. You must create tabs that will help your customers go where they need to go, and you will save them time as they search for something that they need. Anyone who is searching for something on your site will find that the navigation tabs take them anywhere they want to go. It is far simpler to create the tabs you need, and you may begin building every page you need.

The Site Writing

You may use a website builder that allows you to write any content you like, and you will find that the site is much easier to use once you have written everything yourself. Someone who comes to the site for the first time will be impressed with what you have built because they want to see the information you have promised. You may bury SEO keywords in your site, and you will notice that more people find your site when they are searching for those keywords.

Meta Tags

The meta tags you are hunting for will help you be found by people who are searching for broad categories. They will note the cities you serve, and you may share everything that your company does. There are many people who will find your site simply because you built a much stronger bank of meta tags. There are many meta tags you may add to your site every month, and you will find that there are a number of things that you may do to add to the site. You may go into your meta tags when you are updating your site, and you will notice how easy it is to bring more people to your site.

The Overall Upgrades

You may upgrade your site at any time, and it is much easier for you to update when you have access to the website builder. Ask the host how you may go into alter your site, and they will do all the coding for you as you make your updates. It is much easier for you to have a site that is current when you are editing yourself, and you will not rely on someone who is the webmaster because you are doing the work yourself.

Your Site Has More Exposure

Your site will have more exposure when you are using a host that will advertise your business quite a lot. There are many people who need exposure, and they are relying on the hosts to give them advertising. You will find that there are a number of people who will come to your site because they saw the ads that were placed by your host. The host will continue to rotate ads, and they will help you garner as much attention as you can.

How Much Do You Pay?

The amount of money that you pay for each site must be proportioned for the things you use. You must not pay too much for a hos that does not do too much for you, and you may ask them to give you an a la carte menu of items that you use when you are working on your site. You must ensure that the host is helping you build your site,and you must not allow them to charge you too much money. Ask them for special packages that will make your site much more affordable.

There are a number of people who are building websites on their own when they use tools that are offered by their hosts. There are many hosts that will give you the website builder you need. You may build your site in any way you like, and you will find that there are a number of people who will build sites using hosting services. You may work with the website builder to create anything you like, and you will notice how simple it is to make your site look as good as possible when you did the work yourself.

Republished by Blog Post Promoter


Typical Marketing Do’s and Don’ts

Article marketing is not really rocket science. If you like writing and love putting words with each other and are aware of the principles of spelling and sentence structure usage, then you might be a whole lot closer to becoming excellent at this type of promoting. There are of course things to avoid otherwise known...

1209081_city_people_at_sunsetArticle marketing is not really rocket science. If you like writing and love putting words with each other and are aware of the principles of spelling and sentence structure usage, then you might be a whole lot closer to becoming excellent at this type of promoting. There are of course things to avoid otherwise known as “don’ts” as well as things you want to focus on with marketing with articles, otherwise known as “do’s”

As a result of browsing some other articles as well as your past ones, you might discover a large amount of the don’ts and do’s that are essential to your internet marketing success. The more knowledgeable you grow to be with marketing, of course the more you’ll learn of exactly what to avoid and what to do.

Let’s start with a number of “don’ts”

You should never begin your rough draft with the phrase “The following article is about gardening,” (or whatever it happens to be). Always begin by using a thought-provoking problem or bold statement. The concept would be to draw your audience in and make them want to understand more about what you have published.`Never make your article too long. Shorter ones tend to be more powerful with fewer chances of your reader becoming lost in your article.`You should not turn your written article into a big product sales message. Steer clear of this process, it won’t improve your results. Your readers are searching for true information or, precisely what could this do for me personally? They are not looking for hyped-upped ad copy.`You should never overly cram keywords and phrases into the articles. The various search engines aren’t keen on it.`Don’t confuse your readers by starting off a sentence and never answering it or not identifying the resolution in the article.

And now for the do’s

Discuss ideas that you’re experienced in or you have expertise in. When you possess experience with a certain subject, it always shows in your writing`Do proofread your article, and then proofread it once again checking for spelling and grammar errors before posting it on the internet.`You should always include a professional bio box with your article. Attempt to help make the reader interested in what else you provide.`Regularly write articles and submit them to directories and websites. You should not stop at just submitting to a tiny handful. It’s going to take many submissions for you to benefit from it.`Pay attention to your article statistics. Which ones are getting you the most traffic. You should promote or showcase those specific articles somehow.

There you have it, some simple do’s and don’ts of article marketing. If you don’t work marketing the proper way, then you’re wasting your time. You can write the best pieces in the world, however, if they’re not represented correctly, or you don’t follow the basic tips above, you are also wasting their time. Why not do it the proper way to begin with?  And if you don’t have the spare time to conduct your own marketing campaign – you can use a professional marketing agency for your content marketing needs, such as iNet Ventures.

Republished by Blog Post Promoter


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