ELAN - The Fashion Store. The brand is indispensable for those who will settle for nothing less than international standards of quality and stitching detail in their eastern wear. The design team labors over every detail of their creations, employing intricate hand-stitching as well as other classic and modern techniques. The brand has an eye on international fashion and its heart in real, accessible clothes that not only look beautiful, but also make the wearer feel confident and radiant. Modern or traditional, heavily worked or elegantly embellished, haute couture or ready to wear prêt; everything designed in our studios is timeless and beautiful, season after season.